Descriptive vs. Prescriptive Analytics: Understanding the Journey

?? Data Analytics: Where Understanding Meets Action

Descriptive Analytics answers: What happened?

?? ?????? ?? Insights into past performance

?? ?????? ?? Patterns and trends from historical data

Prescriptive Analytics answers: What should we do?

?? ?????? ??? Recommends actions based on predictions

?? ?????? ?? Guides decision-making with actionable strategies

Together, they empower businesses to not only understand their data but to act with confidence and precision.

?? Are you using both descriptive and prescriptive analytics in your data strategy? Let’s discuss!