Deploying Deepseek! Multiple Insurance Companies Joining In

Domestic Open-Source Large Model DeepSeek Sparks Chain Reaction in AI Ecosystem, with Various Industries Actively Implementing Localized Deployment

It is reported that in the insurance industry, several institutions such as PICC Property and Casualty, PICC Asset, New China Life Insurance, Taiping Life, and Taiping Asset have already deployed the DeepSeek large model and applied it in various scenarios.

Multiple Institutions Deploy DeepSeek

Recently, Taiping Life completed the localized deployment of the DeepSeek model and released a beta version of the Taiping Life AI Assistant. This assistant integrates the DeepSeek-R1 model product, which possesses the ability to deeply understand conversations, documents, and images. It can provide high-quality suggestions and solutions to employees in various work scenarios, thereby improving work efficiency.

This is one of the first insurance companies in the industry to actively promote the application of large models. Currently, the application scenarios of DeepSeek in the insurance industry include daily management, sales support, claims quality inspection, and agent training.

For example, PICC Property and Casualty recently integrated DeepSeek's capabilities into the company's large model infrastructure. Based on private deployment, PICC Property and Casualty further fine-tuned the DeepSeek model for key areas and scenarios, achieving significant results. The model now supports automated claims quality inspection, accurately extracting key quality inspection information such as case timeliness and loss details from claims data, and providing targeted guidance for claims business control. It also enables intelligent training for claims personnel, with excellent accuracy in intelligent Q&A, and offers improvement suggestions based on current employee skills, effectively assisting grassroots claims teams in rapid recruitment and skill enhancement.

Additionally, PICC Property and Casualty is simultaneously exploring the deep application of the DeepSeek model in underwriting, claims, investment research, and other business scenarios, continuously strengthening its intelligent capabilities.

On February 7, New China Life Insurance leveraged the technical advantages of its Xinhua e-Home App to successfully integrate the DeepSeek-R1 and V3 model products, creating a personal AI assistant that supports multiple intelligent application scenarios.

On February 10, PICC Asset completed the local deployment of the DeepSeek-R1 large model and developed a dedicated interactive application accessible to all employees. The company is also exploring deep integration of DeepSeek with its application systems to achieve intelligent research report scenarios.

A representative from Ping An Health, a subsidiary of Ping An Group, stated that based on the "Ping An Medical Expert" multimodal large model and the "Ping An Medical Family" doctor workstation, DeepSeek has been deployed and partially validated in certain scenarios. By combining DeepSeek's advanced AI technology with Ping An Good Doctor's existing AI system, the platform will be able to provide more accurate health consultations and disease diagnosis services, potentially achieving a qualitative leap in medical data analysis and patient management.

AI Will Further Empower Core Processes

Several insurance institutions have stated that the local deployment and application of large models lay the foundation for further advancing AI-powered business.

Taiping Life mentioned that in the second half of 2024, it piloted the use of AI large models to empower operational services, helping frontline counter staff improve service efficiency. The introduction of the DeepSeek model is a significant step for Taiping Life in accelerating the development of digital finance and enhancing intelligent service capabilities.

The company stated that it will continue to advance the Taiping Life AI Assistant project, deeply integrating large model capabilities into core business processes such as marketing and back-end support. By leveraging AI technology to empower daily management, marketing assistance, and customer service, the company aims to drive comprehensive intelligent upgrades in management and services.

New China Life Insurance stated that it will further explore the capabilities of the model in the future, empowering business development across sales support, office assistance, and risk control and compliance management. The company plans to rapidly build an AI capability system to enhance its overall competitiveness.

"Previous large models had high research, development, and usage costs, as well as high hardware barriers, which largely limited their application scenarios in the financial and insurance verticals and the enthusiasm of small and medium-sized financial and insurance enterprises to adopt them," said Zhou Jin, Partner of PwC China's Financial Industry Management Consulting. Compared to previous large models, DeepSeek leverages its unique algorithmic advantages to significantly reduce application costs. Major tech giants both domestically and internationally have actively embraced and deployed it in their products and platforms. Domestic enterprises have always been quick to respond to technological applications, especially in the current environment where large model applications can quickly bring cost reduction and efficiency improvement benefits.

He further analyzed that DeepSeek is expected to achieve significant breakthroughs in many financial and insurance verticals, particularly in customer service, underwriting and claims, operational support, risk control and compliance, legal affairs, business analysis, investment research, and information disclosure. This will greatly enhance the feasibility of domestic financial and insurance enterprises adopting large models.

New Job Demands Will Emerge

The rapid development of AI technology has also sparked discussions about human-machine replacement.

Zhou Jin believes that the application of emerging technologies will inevitably impact existing jobs and work content. Generally, jobs with clear and deterministic rules and highly repetitive tasks are most likely to be replaced by technology. Therefore, in the application of big data and large models, data cleaning, rule extraction, and process standardization are all part of the standardization process, aimed at better leveraging the role of technology.

"This transformation process will not only replace traditional jobs but also create new job demands in areas such as data governance, algorithm research, and application engineering. Of course, as work efficiency improves, the required manpower for a given workload will inevitably decrease," Zhou Jin said.

Wang Lei, Chief Information Officer of CPIC Property & Casualty, previously stated in an interview that AI has advantages in processing large amounts of data, rapid analysis, and fraud detection, which can improve the efficiency and accuracy of insurance companies. However, in handling advanced and complex situations involving creativity, interpersonal relationships, and communication, the role of humans remains irreplaceable. As AI technology develops and is applied, new jobs will emerge, creating new demands for human labor.

He stated that in the future, AI and humans will collaborate more closely. AI will play a supporting role, assisting humans in data analysis, risk assessment, and other tasks, providing faster and more accurate decision-making support. Humans will be responsible for important business negotiations, service management, and customer interactions. At the same time, humans will need to consider how to harness and apply AI, which requires human wisdom, experience, and meticulous effort.

It is also important to note that AI technology is a "double-edged sword." If applied improperly, it may bring risks related to privacy and security. In the future, more attention and effort will be needed to strengthen customer personal information protection and data leakage prevention in AI applications.

Editor: Lin Gen

Proofreader: Liu Xingying

About the author

I'm an insurance broker at Mingya Insurance Brokers based in Beijing, and my company works with multiple insurance companies in China providing insurance plans eligible for expatriates in China. Our insurance partners include AXA, Allianz, AIG, Bupa, Cigna, GBG, MSH, Medilink, Ping An etc.

I specialise on insurance solution planning for expatriates in China, particularly health insurance. I have been assisting expatriates in China with their insurance solution planning since 2018, as well as group insurance planning for corporates and institutions' foreign employees. Currently our clientele includes international schools, foreign enterprises, embassies and so on.

I was born in Beijing, and am able to communicate in fluent English and Mandarin. I held a financial advisor's license issued by the Monetary Authority of Singapore (MAS) for 2 years, and I am currently holding an insurance broker's license issued by the China Banking and Insurance Regulatory Commission (CBIRC) since 2018.