DENZA Officially Launches in Indonesia, Introducing a New Innovation with the Flagship DENZA D9

JAKARTA, January 22, 2025 – Build Your Dream (BYD)’s premium sub-brand, DENZA, officially entered the Indonesian automotive market today with the launch of its flagship model, the DENZA D9.? Under the concept of "Elegance Reimagined," DENZA redefines luxury in modern mobility by combining elegant design, innovative technology, and sustainable performance.? Specifically designed and introduced to the Indonesian market, DENZA aims to deliver an exceptional driving experience, demonstrating the company's commitment to continuous innovation and greener mobility to meet the needs of all segments of the Indonesian market.

“Today marks a momentous occasion for DENZA as we officially launch in Indonesia, offering an innovative vehicle that redefines luxury driving. DENZA not only offers cutting-edge technology but also provides sustainable benefits aligned with a vision of an emission-free future.? DENZA's technology has already received an overwhelmingly positive response from global consumers, and we are incredibly enthusiastic to receive the same positive response from the Indonesian public,” said Liu Xueliang, General Manager of BYD Asia Pacific Auto Sales Division.

Established in 2010 as a 50-50 joint venture between BYD and Mercedes-Benz, DENZA combines BYD's advanced technology with Mercedes-Benz's legacy of luxury. Following a restructuring of ownership in 2021 and 2024, DENZA is now a wholly-owned subsidiary of BYD.? The success of DENZA is highlighted by the launch of the D9, a luxury MPV that has received a positive global reception.

Since launching its first model in 2014, DENZA has established itself as an unparalleled premium brand, offering a range of elegant and exclusive models across SUV, MPV, and sedan segments.? With a dedication to innovation and luxury, DENZA continues to make significant strides in its global expansion.? Its presence is now felt in several countries, including Cambodia, Singapore, Thailand, and Hong Kong. To date, DENZA has received over 300,000 cumulative orders worldwide, reflecting global confidence and appreciation for its quality and excellence. DENZA offers not just vehicles, but a luxurious driving experience aligned with a sustainable future vision.

The DENZA D9, embodying this vision, provides unparalleled comfort and safety, ensuring every journey is exceptional. First launched in 2022 as a smart and luxurious MPV, the DENZA D9 successfully balances business and personal needs. As China's first New Energy Vehicle MPV, the D9 achieved remarkable success, becoming the best-selling multi-purpose electric vehicle in China in 2023 and recording No. 1 cumulative sales in 2024.

DENZA's Arrival Brings Leading Innovation to the Indonesian Market

As a pioneer in innovation, DENZA leads with advanced technology in the premium multi-purpose electric vehicle (MPV) segment.? DENZA's powerful e3 system encompasses three electric motors, rear-wheel steering, Cell-to-Body (CTB) technology, and Vehicle Motion Control (VMC), creating superior performance in diverse driving conditions.? Further enhancing the driving experience is the DiSus intelligent body control system, featuring DiSus-C active suspension for stability in all conditions and DiSus-A for dynamic adjustments, maximizing comfort and optimizing off-road capabilities.

This advanced technology is complemented by the Intelligent Driving Assist System, DENZA Pilot—an advanced driver-assistance system—designed for a comfortable and safe driving experience.? Powered by LiDAR (Light Detection and Ranging), radar, cameras, ultrasonic sensors, advanced AI, and high-definition maps, DENZA Pilot creates a safe and intuitive driving experience.? The high-precision LiDAR system, using laser-based technology to scan the vehicle's surroundings in real-time, enables the DENZA D9 to accurately identify road conditions, other vehicles, and obstacles, making highway driving, navigating city traffic, and parking in tight spaces easier and safer.

As part of our commitment to providing the best possible experience, DENZA offers a 24/7 Exclusive Customer Hotline. This service provides comprehensive support to users at any time, including roadside assistance and 24/7 towing services.? This approach ensures customers enjoy maximum peace of mind, knowing they have the support they need, wherever they are.

Furthermore, DENZA is committed to supporting the growth of electric vehicles in Indonesia by providing Dedicated DENZA Public Charging facilities.? These facilities not only ensure easy access to charging for DENZA owners but also contribute to accelerating the transition to a better electric vehicle ecosystem.? With thoughtfully designed infrastructure, we aim to ensure our customers enjoy seamless journeys.

Through continuous innovation and attention to detail, DENZA delivers an exceptional driving experience. We believe owning a DENZA is not just about a vehicle, but about a modern lifestyle filled with comfort and a dedication to quality.? With the spirit of "Elegance Reimagined," we are committed to setting a new standard in the automotive industry.

Eagle Zhao, President Director of PT BYD Motor Indonesia, expressed his excitement about bringing innovative multi-purpose electric vehicles to Indonesia:? “We believe Indonesia is a rapidly developing market with strong adoption of electric vehicles, supported by the Indonesian government's progressive regulations. With leading-edge technology, DENZA is committed to building a more comprehensive New Energy Vehicle ecosystem and delivering an optimal driving experience. The DENZA D9 combines innovation, elegant design, and best-in-class value. We believe DENZA will continue to contribute to creating sustainable and high-quality mobility solutions in Indonesia.”

Exploring the Six Pillars of Excellence of the DENZA D9

From the exterior, the DENZA D9 features classic lines that extend along its "Waistline to Meteor Track" body, inspired by the curves of a meteor's path, creating an elegant and dynamic appearance. The front grill, known as the Motion Front Grill, has a minimalist π-Motion design and is complemented by Arrow Tail Lights, which are also highlighted with the iconic π (pi) symbol, making it a distinctive element that reinforces the vehicle's premium character. The large 1.1 m2 panoramic roof provides natural light while protecting passengers from up to 99% of UV exposure, enhancing the comfort and elegance of the cabin.

Inside, the DENZA D9 offers a precisely designed space that delivers uncompromising comfort. Premium leather upholstery covers all seats, providing a luxurious touch and optimal comfort. Additionally, the vehicle is equipped with various features to pamper passengers, such as massage seats and electric footrests, ensuring maximum comfort even on long journeys. To enhance convenience, a multi-functional folding table is designed with practicality and aesthetics in mind, allowing users to work, relax, or enjoy meals during travel. The second-row seats feature electric sliding doors that extend 1,080 mm, allowing for spacious flexibility.

The DENZA D9 offers a unique "777" layout, comfortably accommodating seven adults while still providing space for seven suitcases and seven carry-on bags in the trunk. Furthermore, passengers in the center are further pampered with a 7.5-liter refrigerator that can reach temperatures from -6°C to 50°C, allowing for both cold and hot storage as desired.

The luxury of the DENZA D9 is also enhanced by the DiLink intelligent interactive system, which integrates various digital features and interactive capabilities designed to provide comfort, entertainment, and connectivity. It features a 15.6-inch ultra-high-definition head unit display. The 10.25-inch MID instrument panel provides drivers with information ranging from navigation and warnings to driving modes, battery status, and other important vehicle data. Uniquely for a 7-seater MPV, the DENZA D9 also offers an integrated LCD screen in the center armrest, serving as a multifunctional control center for passengers to adjust various comfort and entertainment features, such as seat positioning, heating and cooling, cabin lighting, AC temperature, and sunroof operation.

The DENZA D9 also includes VtoL (Vehicle-to-Load) technology, allowing the vehicle to supply power to external devices, supporting outdoor activities, travel, and emergency situations. The vehicle features an intelligent voice control system, allowing passengers to simply say "Hi DENZA" to facilitate the operation of various vehicle functions, such as adjusting temperature, opening windows, or playing music, all through voice commands. This system includes visual feedback on the display and LED indicators for clear and intuitive responses. Additionally, the DENZA D9 is equipped with a premium 7.1-channel audio system, offering immersive sound quality for a deeper entertainment experience.

Behind its stunning design and advanced technology, the DENZA D9 delivers unmatched performance through its e-Platform 3.0. The motor combined with the Blade Battery provides a range of up to 600 km, and with 166 kW fast charging, it can cover 150 km in just 10 minutes. The DENZA D9 boasts impressive performance with smooth acceleration and exceptional energy efficiency, achieving an impressive acceleration time of 9.5 seconds from 0 to 100 km/h.

In terms of safety, the DENZA D9 is equipped with 8 airbags for optimal protection. The industry-leading Auto Emergency Brake (AEB) system is specifically designed to reduce the impact of unexpected situations. The vehicle's body utilizes nearly 80% high-strength steel, reinforced by dual front anti-collision beams, significantly enhancing overall safety.

Providing Closer Services to Indonesian Consumers

As part of our commitment to delivering better service to customers, DENZA continues to expand its network of outlets in various strategic locations across Indonesia. In the near future, DENZA will establish a presence in several key areas such as Kelapa Gading, BSD, and Pluit. We will not stop there; we will continue to introduce more outlets in other regions. With an expanding network, we ensure that our customers can easily access DENZA's technological innovations, comfort, and luxury on every journey. We believe that by bringing DENZA closer to customers in various regions, we can provide an exceptional driving experience and better meet their needs.

The DENZA D9 will be available in various exterior color options such as Arctic White, Cosmos Black, Whale Sea Blue, and Harbour Grey. For the interior, the DENZA D9 offers color choices of Beige and Brown, enhancing its visual appeal. The DENZA D9 will be sold at a competitive price of IDR 950,000,000, along with various additional benefits for owners, including a vehicle warranty of up to 6 years or 150,000 km, free periodic maintenance for up to 6 years with no mileage limit, and more.*

“We are bringing DENZA to the Indonesian market with the spirit of 'Elegance Reimagined,' where the sophistication of DENZA D9 as a Multi-Purpose Electric Vehicle is reflected in the various smart features we offer. Not only focusing on product technology, DENZA in Indonesia will also bring its products closer to consumers by establishing several outlets in strategic locations throughout Indonesia, ensuring ease of access and after-sales service for all Indonesian citizens. All our outlets will be supported by a futuristic concept with avant-garde designs, providing an engaging experience for all consumers who visit our outlets. Moving forward, we will continue to expand our network to support the sustainable transformation of mobility in Indonesia,” added Eagle Zhao, President Director of PT BYD Motor Indonesia.

DENZA users in Indonesia will also have access to an app designed for DENZA users, allowing them to easily control their vehicles through their smartphones.

About DENZA

In 2010, BYD and Mercedes-Benz established a joint venture with a 50-50 ownership stake, giving rise to the DENZA brand. This brand combines BYD's advanced technology with the luxury heritage of Mercedes-Benz to create superior electric vehicles. Following ownership restructuring in 2021 and 2024, DENZA is now fully owned by BYD.

Since the launch of its first model in 2014, DENZA has established itself as a premium brand in the automotive market. DENZA continues to innovate by offering a range of elegant and exclusive vehicle models, covering the SUV, MPV, and Sedan segments. DENZA products are designed to meet the needs of modern consumers who prioritize quality, comfort, and cutting-edge technology.

DENZA has received over 300,000 cumulative orders from users worldwide, reflecting global confidence and appreciation for its quality and excellence. This success affirms DENZA's position as an innovative brand, emphasizing elegant design, reliable performance, and leading safety features. The DENZA D9, first launched in 2022 as a smart and luxurious MPV, successfully balances business and personal needs. As China's first plug-in hybrid MPV, the D9 has achieved remarkable success, becoming the best-selling MPV in China in 2023 and recording No. 1 cumulative sales in 2024.

Currently, DENZA continues to expand its presence in international markets, with a footprint in several countries, including Cambodia, Singapore, Thailand, and Hong Kong. This expansion reflects DENZA's efforts to bring a luxurious and high-class driving experience to the global market.

With a focus on sustainability, DENZA is committed to being a pioneer in the responsible mobility revolution. The brand continuously innovates to provide environmentally friendly electric vehicles and supports a vision for a greener future.

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