Dentsu and GumGum Verity? Announce Contextual Intelligence for Connected Television enabled by IRIS.TV
Dentsu announced a new solution called Contextual Intelligence (CI) for Connected Television (CTV). Powered by GumGum Verity?'s contextual solution and enabled by IRIS.TV, this is the latest evolution of dentsu’s Contextual Intelligence offering and is an extension of the CI for Web Display product launched in 2022. The first-to-market, cookieless solution gives advertisers a deeper understanding of where their ads are being placed within CTV inventory, offering precise keyword targeting at the video level. The benefit for advertisers is more strategic ad-content alignment to boost ROI and outcomes.?
Meet us at CIMM Summit
Panel: The New Metrics: Attention, Emotion, Context & Influence
Exploring the opportunities presented by measurement innovation and new metrics like attention, context, emotion, influence, and quality is central to the Coalition for Innovative Media Measurement (CIMM)'s mission.
See this session at the CIMM Summit next week, with some brilliant innovators: Field Garthwaite, Tricia Allen, Brit Starr and Karen Nelson-Field PhD - and who better to lead the discussion than Jason Damata!
Registration for the CIMM Summit is open - and all CIMM members get free ticket allocations for the entire event.
If you're not a member, you can pick up a ticket here.
The Smart(er) TV Data Study
Learn more about the Smart(er) TV Data Study at CIMM Summit 2023 in NYC. Join IRIS.TV President & COO Richie Hyden on October 11 in this panel discussion with some of the leading voices in TV data.
Meet us at Advertising Week
Panel: Sustainability in Adtech: How AI Will Drive a Smarter Programmatic Marketplace
Going to Advertising Week New York? Check out LoopMe 's session "Sustainability in Adtech: How AI Will Drive a Smarter Programmatic Marketplace" for an interesting conversation about how companies are using artificial intelligence to drive a greener ecosystem. Richie Hyden joins panelists Michael Emmanuelidis , Ashley Font Wheeler , Xander Kotsatos , and Tamer Hassan , will break down how #AI can help supply and demand partners reach their ESG goals.
E-learning: How to Get Ahead in Connected TV (CTV) Advertising
Connected TV (CTV) advertising is the cornerstone of every successful marketing campaign right now. But, there are several considerations to keep top of mind to help you succeed and maximize ROI on CTV.
Learn more in this educational video series hosted by GumGum 's VP of Strategic Initiatives, Data Hailey Denenberg and IRIS.TV Chief Marketing Officer Rohan Castelino on developing and implementing successful CTV campaigns.
What you’ll learn:?
? How to contextually target on CTV
? How to ensure transparency and brand suitability on CTV
? How to pick the right CTV partner to drive success for your campaigns
Want more IRIS.TV updates?
Subscribe to our blog to stay up-to-date on the latest research, headlines, and announcements.?