The Dentist's Guide to Incorporating Facial Aesthetics into Your Practice

There has been a growing trend among dental practices to incorporate facial aesthetic treatments. This expansion provides patients with comprehensive care because, after all, there is more to a smile than just great teeth.

“In my extensive 15-year experience working with dentists in aesthetics, I’ve witnessed a notable shift: dentists are increasingly diversifying beyond injectables and into adjunctive services that expand beyond their chair time,” says Ana Natalie Delgado, Founder of DentaSpa Seminars & CEO at CosMedic. “CosMedic helps dentists seize their competitive edge and the EPC membership plays a pivotal role in facilitating this transition for dentists aiming to establish a parallel medspa concept within their dental practice ecosystem.”

This evolution not only caters to the changing needs of patients but also opens up new avenues for increasing practice revenue.

Why Include Facial Aesthetics in Dental Practices?

Combining facial aesthetics with dental services is increasingly seen as a logical extension of most dental practices. Dentists, already experts in enhancing facial aesthetics through dental procedures, are uniquely positioned to offer additional aesthetic treatments like Botulinum Toxins and dermal fillers because they are masters of the head and neck anatomy as well as assessing facial structures and smiles in terms of the smallest measurements. This is not just about beautification—these services can also play a crucial role in treating medical issues such as TMJ disorders, Angular cheilitis, and migraines, which aligns well with a dental practice's care offerings.

Facial Injectables and aesthetics are not only compatible with dental expertise but also a profitable revenue stream and a way of driving new patients of higher household income. With the industry's value estimated to be in the billions, integrating these services can significantly enhance a practice's financial health.

Starting Points for Facial Aesthetics Services

For dental practices looking to venture into aesthetics, begin with injectables training with DentaSpa Seminars. Offering an unparalleled opportunity to expand your skill set, Dentaspa’s comprehensive courses, led by industry experts, provide hands-on experience and in-depth knowledge in areas such as Botox, dermal fillers, PDO threads, and more. With a focus on safety, efficacy, and patient satisfaction, our training equips dental professionals with the expertise needed to integrate aesthetic treatments seamlessly into their practices. Starting with treatments that do not require heavy initial investments in equipment allows practices to explore this new area without significant expenditure.

Expanding service offerings to include aesthetics requires careful financial planning. It's wise to start small—with services that don't require large upfront investments—and scale up as the practice grows. During the beginning phases, it’s important to get your staff involved, not just operationally but as clients too. Allowing them to experience treatments firsthand turns them into authentic advocates for your services. As they share their positive experiences with patients coming into the practice, they’ll naturally promote your offerings, becoming invaluable marketing ambassadors. This approach not only enhances service quality but also builds team morale and helps attract new clients efficiently.

Growth in Facial Aesthetics within your Practice

Over time, the addition of aesthetic services may necessitate the hiring of specialized staff such as a nurse practitioner to manage the volume of aesthetic treatments increases. However, existing dental associates can train with DentaSpa to offer the services as well.?

Additionally, seeking guidance from a highly reputable group like Cosmedic Consulting can seamlessly assists with the integration by helping dental practices navigate implementation challenges, staff education, and manage case acceptance of the new services, ensuring they fit well within the existing practice structure.

CosMedic’s Elite Profit Circle (EPC) membership offers a comprehensive year-long partnership tailored to optimize and expand your Medspa venture. With a holistic consulting approach, CosMedic is committed to elevate and propel your business towards unparalleled success in the growing yet competitive aesthetics/medspa industry. Leverage CosMedic’s expertise to streamline every aspect of your operations, from staffing and training to service innovation, revenue generation, strategic marketing, market positioning, regulatory compliance, and beyond.

Incorporating facial aesthetics into a dental practice is more than just following a trend; it's a strategic and lucrative move that enhances patient satisfaction and boosts revenue. Patients often seek these treatments from providers who lack the in-depth anatomical expertise that dentists possess. By integrating facial aesthetics, you not only complement cosmetic dentistry seamlessly but also leverage your unique qualifications to offer superior care.?

This holistic approach not only ensures comprehensive patient care but also positions your practice at the forefront of innovation, substantially improving its financial health and setting a new standard in patient treatment. I would like to connect and set up a time to talk regarding marketing the 2024 IAFA Aesthetic Symposium in Miami on November 8-9th.