Is dentistry a recession-proof business?!

Very provocative question…right?

Let me dive even deeper:

Is your dental practice a recession-proof business?

And if it is not yet, what can you do to change it? To make it a recession-proof one.

You as a dentist have a very powerful asset in your business portfolio.

This is the TRUST of your patients.

I want to invite you to look at the database of your patients and find out:

How long have most of your patients stayed with you?

Ideally, for many years.

The relationship between you as a dentist and your patients is built on the foundation of trust.

Right?

Trust is what will keep your patients staying with you not only during strong economic times.

Patients, who trust you and your dental work, will stay with you during challenging times as well.

However, what do you have to do differently; how do you communicate with your patients during crises like the Corona one?

So that they continue to be your customers, continue to  ?buy“ from you no matter what is going on in the real world.

 



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