Denise Lee Yohn: Brand Expert, Author & Speaker

Many businesses have had to adapt their operations due to the pandemic. What do you forecast the impact of these changes will have on organizations with respect to workplace culture?

These changes make culture-building a lot more difficult and complex! As a business leader, you can address these challenges by embracing culture-building as your strategic leadership responsibility. Great cultures don’t just happen. You need to explicitly articulate your desired culture and intentionally cultivate it through your communications, role-modelling, and leadership of the organization.

Also, design and manage employee experience (EX). EX is the sum of all interactions that an employee has with your organization — from the moment they become aware of you as a potential employer through recruiting, onboarding, training, development, and all the day-to-day connections and experiences they have to the end of employment. Employers need to deliberately design all those interactions to equip and empower employees to do great work. Now that many employees are working in their own environments, and there’s so much variation in what employees want and need to be successful, we have to recognize that one EX for our entire workforce is not enough. We need to listen to and learn from our people.

Check out the full interview here:

https://theedgeleaders.com/denise-lee-yohn-brand-expert-author-speaker/