Denim Industry Highlights - From China to Milan

In this month's newsletter, you have access to insider insights from the events we've attended for the bluesign? Denim Initiative. You can always visit our website www.bluesign.com/en/news for more in-depth updates, but for now you can find the most exciting tidbits here below. ??

Kingpins Show in Hangzhou, China: A Denim Extravaganza

What an incredible experience it was at the Kingpins Show in Hangzhou, China! The event was a spectacular display of innovation and style, with a special focus on sustainable fashion.

Day Two Fashion Show Highlights

During the fashion show, we were thrilled to see stunning denim looks featuring bluesign? Approved fabric from our System Partner Manufacturer, Advance Denim . The denim laundry was masterfully handled by Hua Feng Textile Group (华峰集团), adding a unique touch to the garments. The fabulous prints and artwork were hand-printed by the talented designer juan manuel gomez from Colombia bringing an artistic flair to the collection.

Engaging with System Partners

One of the most rewarding aspects of the show was meeting and engaging with many of our System Partners. We shared insights, forged stronger collaborations, and discussed future innovations in sustainable denim.

Thought Leadership on Sustainability

Jenny Chung, our Head of CRM and Business Development Asia, took the stage to discuss the sustainable solutions provided by the bluesign? Denim Initiative. Her presentation highlighted our commitment to reducing environmental impact and promoting sustainable practices within the denim industry.

Denim Première Vision Milan: A Celebration of All Things Denim

Milan once again became the epicenter of the denim world with the successful edition of Denim Première Vision . The dynamic Superstudio Più venue buzzed with excitement as more than 80 international exhibitors from 19 countries, including Italy, Spain, Switzerland, Turkey, and Japan, showcased their latest collections for Autumn and Winter 2025-26. The event brought together top-tier weavers, component and accessory makers, garment manufacturers, laundries, and finishers, creating a vibrant hub for denim enthusiasts and professionals from around the globe.

bluesign? on Stage with DONDUP OFFICIAL

A highlight of the event was the engaging panel discussion featuring Giuseppe Inno, Denim Specialist at DONDUP OFFICIAL , and our CRM Manager Denim, Fashion & Luxury Marco Volpi . The discussion was expertly moderated by Maria Cristina Pavarini , Senior Features Editor at The SPIN OFF . Together, they explored the latest trends and sustainable practices in the denim industry, underscoring the importance of innovation and collaboration in driving the future of fashion.

Upcoming Denim Show: KINGPINS NEW YORK July 17 – 18, Pier 36 / Basketball City299 South St, New York, NY 10002 - read more here ??

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What's Next

In the upcoming months, we're excited to shift a bit of our focus away from denim and towards footwear. We'll dive deeper into the bluesign? Footwear Initiative, highlighting:

• the brands, manufacturers, and chemical suppliers involved
• a breakdown at the rigorous criteria that apply
• some of the products already on the market

Stay tuned for a fun and insightful journey into how these collaborations are paving the way for a cleaner, more stylish future in the footwear industry!

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