Demystifying SEO and Google Ads for Local and Small Businesses
Neda Farzad
Strategic Marketing Expert | Fractional CMO | Specialising in Growth Strategy, Scalability, Profitability + Sales | 20+ Years Experience | "Done for You" Marketing & Advertising Services | Business Coach | Speaker
Boost your online visibility and attract more customers with effective SEO and Google Ads strategies.
Hey there, Humans of LinkedIn! ??
Did you know that 93% of online experiences begin with a search engine? ?? That's right, the digital marketplace is a vast ocean, and if you want to catch the big fish ?? (or, in business terms, reach your target audience), you need the right tools and strategies.
Today, we're diving deep into the sea of SEO and Google Ads.
SEO: The Organic Traffic Generator
Let's start with some basics. SEO (Search Engine Optimization) is like going to the gym for your website. It's a long-term, organic strategy to make your site more attractive to search engines, boosting your rankings over time.
Google Ads: The Paid Traffic Generator
On the other hand, Google Ads is like hiring a personal trainer. It's a paid approach where your ads are strategically placed on Google's search results page, instantly increasing your visibility.
SEO vs. Google Ads: Which One is Right for You?
So, what's the difference? Well, it's the same as the difference between slow-cooked roast and instant noodles. ?? SEO takes time and consistent effort, but the results are long-lasting and powerful. Google Ads are quick, targeted, and can drive immediate traffic to your website.
Now, the million-dollar question: should you consider both? The answer is a resounding YES! ??
They're two sides of the same coin and can complement each other wonderfully.
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SEO builds your online reputation, while Google Ads gives you the immediate visibility you need, especially when launching a new product or targeting a specific audience.
There are different types of Google Ads, each with its unique benefits. Search ads for keyword targeting, display ads for visual appeal, video ads for engagement, and shopping ads for eCommerce. The choice depends on your business model and goals.
Now, the elephant in the room: how much should you invest? It's like asking, "How long is a piece of string?" It depends.
The key is to start small, test, measure, and adjust.
So, dear local and small business owners, if you're not considering SEO and Google Ads yet, it's time to step up your game.
In the digital world, visibility is the key to success, and these tools are your best allies. Remember, every great journey starts with a single step. Let's take that step together, shall we?
Let's continue the conversation, shall we? Feel free to share your thoughts, experiences, or questions about SEO and Google Ads in the comments. Let's learn and grow together! ??