Demystifying Search Engine Optimization
Keith Hearn
??Working with local area businesses, helping them with their web, social and marketing needs.
There’s nothing mysterious about SEO. SEO may be a mystery to so many people, but nothing about it is mysterious. Google, Bing, and Yahoo using certain processes and strategies to rank high in search results and get organic traffic.
How Your Business will Benefit from Optimization
Why would you want your website to rank high in the search engine results pages or SERPs and get organic traffic?
But before we get to that, let’s talk about how search engines work.
Google et al. rely on robots—more popularly referred to as “bots”—to help them in ranking websites for search results.
These bots, which are actually automated software agents, have one job: crawl websites for meta descriptions, title tags, relevant keywords within their content, backlinks, and other signals, then report everything to the search engines themselves.
All the information gathered by these bots will then be processed to determine which websites will rank for which queries, and how high they would be.
Be Wary of Promises of Quick SEO results
Not a few SEO companies make it a point to tell prospective clients who aren’t that familiar with an optimization that they can deliver results in a week.
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If you have a website for your business and somebody makes that kind of offer in person or via email, run the other way because the one propositioning you is pitching what could only be a scam for one simple reason: there is no such thing as quick results in SEO.
The Importance of Content Today
In the early days of SEO, practitioners within the upstart industry weren’t too concerned with providing quality content to website visitors.
All they focused on was keyword research and keyword stuffing because search engines back then weren’t that strict.
As long as their bots picked up on the keywords, websites with garbage for content achieved a prime ranking in the SERPs.
Websites that actually offered engaging and useful content but had minuscule keyword density were often relegated to the much later pages of the SERPs.
I’d be really interested to know your opinion. Check out the full article here and then I’d be happy to discuss it with you by email at [email protected] .