Demystifying Lead Scoring in HubSpot: A Quick Guide

Hey LinkedIn fam! ?? Want to know how to take the lead management to the next level? Well, Today, we're diving into the lead scoring in Marketing with help of the automation platform HubSpot. The secret sauce for marketers looking to work smarter, not harder. ??

What's Lead Scoring Anyway?

Lead scoring helps marketers to provide grade based on the engagement and behavior across the marketing channels. Lead score will be in range of 0 to 100, and the scoring numbers can be strategized based on the organization type. Major Scoring areas has been classified across Demographic information, Contact information, Company information, Online Behaviors, and Email engagement. It helps you figure out who's hot and ready for that sales call and who needs a bit more time in the oven.

Positive vs. Negative Scores - The Good, The Bad, and The Ugly ????

Positive scores are the gold stars your leads earn for doing things you love. Think downloading your latest eBook, attending a webinar, engaging with your marketing assets across the channels (Email, Social and Ads), frequent returning users or checking out your pricing page. High-five, a positive intent lead! ??

On the flip side, negative scores are the caution signs. If a lead unsubscribes, repeatedly ignores your emails, or not engaged any of the Marketing Emails for ages, hard bounces, advertising leads came through the system, those are the red flags you want to catch. Sorry, lead, but that's a bit of a downer.

Actions to Cheer For vs. Actions to Avoid

Marketers throw a virtual party when leads take certain actions. Opening an email, filling out a form, or visiting your product pricing page? Pass the confetti, please! ??

On the other hand, there are actions you hope your leads will avoid, like marking your emails as spam, unsubscribes, negative replies to email campaigns, hard bounces or ghosting your carefully crafted nurture sequence. Boo! ??

Setting it Up Globally in HubSpot - The Magic Behind the Curtain

Now, for the techy bit. Setting up lead scoring globally in HubSpot is a breeze. Navigate to your HubSpot portal, head to "Settings," and click on "Properties and then to "HubSpot Score"." There, you'll find the keys to the kingdom). ??? we can be able to create the positive and negative scores, with help of adding new criteria.

Popular Lead Scoring Categories Example:

HubSpot Lead Scoring vs. Predictive Scoring - Man vs. Machine ??

You might be wondering, "What's the deal with Predictive Scoring?" Well, buckle up! While lead scoring is your manual grading system, Predictive Scoring brings in the big guns – with help of machine learning. ?? HubSpot Predictive Scoring analyzes patterns and predicts lead success, taking your crystal ball game to a whole new level.

In a nutshell, lead scoring is your marketing superpower, helping you separate the wheat from the chaff and focus your efforts where they matter most. So, what are you waiting for? Go ahead, score those leads like a champ! ???

Steps Involved to implement the Lead Scoring Strategies:

• Marketers Need to understand the organization type and nature of Business.
• Brainstorm the Positive and Negative actions which is closely aligned to the Organization type and nature of the business.
• Chart down all the positive and negative actions from the ideal customer and finalize the scores with help marketing and sales teams.
• Implement the Lead scoring criteria in HubSpot Instance
• Monitor the Lead scoring actions for a week and adjust the settings accordingly.
• Add the Lead Scoring criteria to the executive reporting, and hand off the right leads to the sales team to follow-through the process.

And that's a wrap on our one-page journey into the lead scoring universe. Stay tuned for more marketing adventures, and remember, lead scoring is like making your favorite dish – the secret is in the recipe! ?????? #MarketingMagic #LeadScoring #HubSpot #Marketingautomation