Demystifying Hyperlocal

Hello reader,?

Welcome back to 'Demystifying Hyperlocal'! We're excited to have you with us once again. This bi-weekly newsletter aims to deliver actionable insights on utilizing knowledge and digital tools to generate profitable opportunities for physical businesses.

So, let’s dive right in,

Optimize your online presence: A beginner’s guide to setting up Google My Business?

This blog talks about Google My Business (GMB) Profile. Google My Business (GMB) is a free tool provided by Google that helps businesses manage their online presence across Google Search and Maps. It allows businesses to share critical information such as their location, contact details, and business hours, and even engage with customers through reviews and posts. A GMB profile is essential for businesses, particularly local ones, as it boosts visibility in local search results, builds credibility through customer reviews, and makes it easier for customers to find and connect with the business.

Setting up a GMB profile includes creating a Google account, claiming or listing the business, providing accurate details like location and contact information, and verifying the business through various methods. Once verified, businesses can optimize their profiles by using keywords, regularly posting updates, encouraging and responding to reviews, and adding high-quality photos. By maintaining and optimizing their GMB profile, businesses can strengthen their last-mile association with customers, enhancing their local image and unlocking growth opportunities,

Read the full blog here?

Integrating Google Reviews with your customer relationship management (CRM) system

Integrating Google Reviews with your Customer Relationship Management (CRM) system is a powerful way to enhance customer engagement and streamline your business operations. This blog provides a step-by-step process on how businesses can seamlessly connect their Google Reviews to their CRM, allowing them to automatically collect and manage customer feedback within their centralized platform. By syncing reviews with your CRM, businesses can track customer sentiments in real time, respond more efficiently, and use valuable insights to improve customer relationships.

The integration of Google Reviews with your CRM is vital for maintaining a competitive edge. It helps businesses manage and analyze reviews more effectively, allowing them to personalize customer interactions, resolve issues quickly, and foster loyalty. Moreover, having reviews in your CRM provides actionable data for marketing and sales teams to better understand customer behavior, which can ultimately drive growth and improve overall business performance.

Read the full blog here?

Thoughts on Hyperlocal Marketing from our Leaders

Tarun Sobhani, CEO and Co-Founder at SingleInterface shares his perspectives on the following:

Influencing consumer decisions with effective omnichannel strategies?

We hope you found this edition useful. Your thoughts and suggestions for this newsletter are welcome. If you have queries about Hyperlocal Marketing or wish to understand how we help brands with physical business locations achieve growth, we are happy to connect with you and have a discussion.

Thank you for your time! We will be back soon, with our next edition!