Demystifying Hyperlocal

Hello Reader,

Welcome to the latest edition of our bi-weekly newsletter, 'Demystifying Hyperlocal.' This newsletter aims to provide valuable insights on utilizing knowledge and digital tools that power local businesses and their digital presence. We aim to keep you informed about the dynamic landscape of hyperlocal marketing and commerce, emphasizing the significance of hyperlocal strategies and the local growth of global brands.

We trust that this edition will serve as a valuable resource, offering a deeper understanding of hyperlocal strategies for your benefit.

So, let's dive right in!

How to Send A Support Ticket to Google About A Location Duplicate?

With consumers increasingly searching for accurate information about accessible products and services, duplicate listings can cause worry and opportunity loss. For local businesses, it is imperative to pay conscious attention to duplicate listings and address them effectively on platforms such as Google Business Profile. This blog post provides clear steps for sending support tickets to Google to resolve this issue if it occurs.

It emphasizes the importance of verifying all the information you include in the ticket for accuracy. Additionally, it recommends attaching relevant documentation, such as photographs of your storefront, to strengthen your case.

By following these steps and including the suggested supporting materials, you can increase your chances of a prompt and successful resolution to your duplicate location listing on Google.

Read the full blog here

Mistakes Brands Must Avoid While Implementing Hyperlocal Marketing Strategies

In today's digital age, reaching local customers is crucial for businesses of all sizes. This blog explores common pitfalls to avoid when implementing hyperlocal marketing strategies.

The article also highlights the significance of a comprehensive Google My Business listing, stressing its role in local search visibility. It goes on to recommend diversifying marketing efforts beyond a single channel while emphasizing the need to understand the specific nuances of the target local market.?

By steering clear of these missteps, brands can effectively strengthen their local presence and attract more customers through their doors.

Read the full blog here?

Thoughts on Hyperlocal Marketing from our Leaders?

Tarun Sobhani, CEO and Co-Founder at SingleInterface shares his perspectives on the following:?

• How AI Can Change Retail?

We hope you found this edition useful. Your thoughts and suggestions for this newsletter are welcome. If you have queries about Hyperlocal Marketing or wish to understand how we help brands with physical business locations achieve growth, we are happy to connect with you and have a discussion.

Thank you for your time! We will be back soon, with our next edition!