Demystifying... Hashtags for LinkedIn

Are you spellbound by the mystique of Hashtags?

In the digital landscape, hashtags have become a prevalent tool for organising and discovering content.?

I want to guide you through the effective use of hashtags on LinkedIn. We'll explore what hashtags are and how they are used, provide step-by-step instructions on how to follow hashtags on LinkedIn, and discuss the types of hashtags that can yield the best results for you!

Behold, the Magic of Hashtags:

A hashtag is a mystical incantation formed by a word or phrase preceded by the '#' symbol, used to categorise and group relevant content on social media platforms. Across the vast expanse of social media, hashtags emerge as conduits of power, allowing us to categorise and unite content of similar essence.

On LinkedIn, hashtags serve as a powerful tool to enhance content visibility, expand reach, and engage with your target audience. By incorporating relevant hashtags into your posts, you can increase the chances of your content being discovered by professionals in your industry and beyond.

The Spellbinding Art of Following Hashtags:

Following hashtags on LinkedIn allows you to stay up-to-date with the latest discussions, trends, and content related to specific topics. Here's a step-by-step guide on how to follow hashtags:

Step 1: Log in to your LinkedIn account and navigate to the homepage.

Step 2: In the search bar at the top, enter the hashtag you want to follow. For example, if you're interested in following the hashtag #DigitalMarketing, type it in.

Step 3: Click on the hashtag in the search results to access the hashtag page.

Step 4: On the hashtag page, click the "Follow" button to start following the hashtag.

Step 5: LinkedIn will now include posts containing the following hashtag in your feed, keeping you informed about the latest updates in your industry or area of interest.

How to Unleash the Perfect Incantations:

When choosing hashtags for your LinkedIn posts, it's essential to consider the purpose and target audience of your content. Here's a breakdown of the types of hashtags you can utilize:

a) Industry-based hashtags: These hashtags are directly related to your industry or professional niche. They can include terms like #MarketingStrategy, #ITConsulting, or #FinanceNews. Industry-based hashtags help you connect with professionals who share similar interests and expertise.

b) Local hashtags: If your business or content focuses on a specific geographic location, incorporating local hashtags can be beneficial. For example, if you're a content strategist in Sydney or Houston, Texas you might use hashtags like #SydneyMarketing, #ConroeContentCollaboration or #TexanWriters. Local hashtags can help you engage with professionals and businesses in your local area.

c) Product-based hashtags: If you're promoting a specific product, service, or event, using product-based hashtags can be effective. For instance, if you're launching a content strategy course, you might include hashtags like #ContentStrategyCourse or #LearnContentStrategy. Product-based hashtags allow you to reach individuals interested in your offerings.

Remember, that balance is paramount. Align yourself with hashtags both popular and arcane. The popular shall broaden your reach, yet beware of the competition that lies therein. The arcane shall bestow upon you a more intimate connection, resonating with a select few who are attuned to its whispers. Strive to find equilibrium, for therein lies the path to ultimate engagement.

Allow the sorcery of hashtags to illuminate your LinkedIn path, forging connections, expanding horizons, and engaging with others of professional triumph. By understanding the fundamentals of hashtags, learning how to follow them, and selecting the appropriate hashtags for your content (industry, local, or product-based), you can harness the power of hashtags to enhance your LinkedIn presence and achieve your professional goals.

By doing so, you shall harness the magic of hashtags, transforming your LinkedIn presence into a realm of unfathomable power and fulfilment.

If you'd like to discuss the opportunities for a great Content Marketing Strategy, I would love to book you in for a Crystal Ball Session ??, and we can create your strategy over a potion or two ?!