Demystifying Google Business profile - 7 Hacks to Supercharge your Local SEO in 2022.

What does Google My business do?

Sorry, Google Business profile now.

I know it’s Beyond Question, but let’s find some answers.?

From Google places to Google+ local to Google my business to Google business profile.

A long stretch journey never ends still continues with certain changes.?

The Party isn’t over yet with GMB (Google My Business)

GMB - Hidden treasure of Local SEO.?

Endless connections. Endless business. End up in Conversion.?

More than 57% of Google searches look for local business info.

Free feature from Google to Feature your business at the top without any hitch.

?GMB is not only for the people to find your business online. There’s a lot more than that.?

Creating a business profile doesn’t mean your brand has an online presence.

Creating a business profile, and leaving it without optimization won’t get you conversions or connections.?

Ultimately why business should have a Google business profile identity,?

• 97% of queries on Google were recorded for searching local businesses to the nearest location.?
• 72% of consumers do local business profile searches than any other search sources.?
• 97% increase in search results for the business searches mentioning “NEAR ME”?
• 56% of the Google business profile interactions end up with a website visit.
• 24% of Google's business actions result in a call.?
• 20% of Google business profile synergies end up in a direct search to the business location.?
• 88% of the customers visit reviews and ratings section of users before they make any purchase online or select a local service.?
• 5% of GMB views result in a conversion.

Do you wanna know why GMB is needed to scale up your business??

Still not convinced?

let me shoot out some more interesting pieces of stuff about Google my business.?

Few key Mechanisms to drive more traffic than any of your ads can do.?

• Select the accurate category and Sub-category of your business to procure more visitors.
• Create a Compelling description about your business, such as?

What do you do??

What specialization do you offer?

How do your services stand out from the pack?

• Include In-and-out of your business completely in google business profile.
• Publish posts at least thrice a week. Show off your audience that you're active.
• Upload new photos such as office events, business meets and get together as stats conclude that companies which are active online are likely to get the first-go preference.?
• Analyze and Respond to all the reviews.?
• Be precise with your contact information.
• Showcase the updates on your products and services.
• Periodically optimize your Google business profile Q & A
• List your GMB profile with Google Maps for easier navigation
• Upload high quality business images.

How Google picks your business?

Have you?noticed if you look for a service or a product automatically, a google business profile pops out with the solution provider business information.?

Have you ever wondered how google picks the right one?

Lemme explain to you how the google algorithm for google my business actually works.?

In Simple, For Ranking metrics, Google always looks for data and proof of work. Google business algorithm? incorporates certain measures to rank a business profile.?

Relevancy of work

Distance from the searcher

Proof of Work

Social proof

Reviews & Ratings

Business description

Relevancy of Work?

Post what you have offered for your customers and users. Upload your achievements, positive feedback from your users, video reviews and a lot of promotional stuff to keep your brand into the conversion loop.?

Proof of work?

Show off your live events, updates and new product launches via Google business profile. Engage your audience with offers, updates, announcements to increase the users’ responsiveness for a better company-customer relationship.??

Creates Google Business Ads

Create Google Business profile ads to stand out your business from the pack. Promote your services, products and specializations with an ad on Google.?

“Reviews aren’t only experiences, but a lot to gain from it”?

What’s new from Google Business profile?

Google Business profile (Formerly Google My Business) is all set to introduce a Live chat messaging feature for the customer to interact with the business managers through live chat option.?

A quick session on how to use the Messaging feature from Google business profile.

1. Select the brand or business you want to know about
2. Click on the “Customers” Menu
3. A popup appears with three options (reviews, Messages and Q & A)
4. Select the “message” option
5. Chat screen opens on your window and now you can interact real-time with any business manager.

In the early 2020s, Google rolled out safety & precautionary attributes with respect to the pandemic.?

Some of the safety & health attributes released from Google business profile are,?

Mask Required

Appointment

Temperature check?

Staffs wear masks

No-contact delivery

Another important update is that Google is planning to retire the GMB app from 2022, instead encouraging business managers to locate their profiles through Google Maps or Google Search.

In recent years, Google has significantly changed & updated many features from their search to home screen experiences. Google also intensively works on creating AI Assistant, voice to type module and other special properties with their products.?

Things are changing fast around us with Google.?

“Skyrocket your conversion rate with Google business profile.”