Demystifying DOOH

Out of Home advertising on digital screens is a great way to reach consumers. The medium still retains a sense of mystery. Lemma aims to demystify the medium and help drive ROI for advertising on DOOH. 

DOOH or Digital Out Of Home Advertising is all around us. We see several TV screens in cafes, restaurants, malls and airports. LED billboards have become common in many cities, dotting busy traffic junctions.

Moving images and videos make an impact on consumers. Advertising on these digital screens is very effective for brands, increasing brand connect and recall.

Though digital screens have become ubiquitous, advertising on them remains a mystery for most advertisers. It is difficult to get insights into how many times the advertisement was displayed, or how many people viewed it.

Lemma, with IOT based audience tracking beacons and a data-driven, programmatic solution for DOOH, gives advertisers a way to run and track campaigns for DOOH.

With Lemma, advertisers get detailed reports of how many times an advertisement ran, on which screens and insights into audience numbers. The Lemma campaign management portal, allows advertisers to target and manage campaigns in real time, giving full control to advertisers.

With a network of over 3500 screens, spanning outdoor digital billboards, screens in corporate offices, airports, restaurants and malls, Lemma offers advertisers a wide variety of locations to showcase brands to consumers.

Lemma aims to demystify DOOH and help advertisers and brands leverage DOOH as a digital marketing medium along with Web, Mobile and Video.