Demystifying Brand Positioning
Vipul Vikash
Senior Management Consultant | Redefining Brand Strategy & Marketing | Delivering Results for Giga Projects & Iconic Brands
Brand Positioning That Sticks
Standing out is hard. Brand positioning is how you become unforgettable. The biggest mistake? Being too broad. Let’s change that. Brand Positioning is the strategic process of shaping how a brand aims to be perceived by its target audience.
Picture This: Instead of a generic CRM, imagine positioning as a Finance CRM for stock analysis. Traders would instantly think, “This platform gets me.” Instead of generic children's chocolate, it’s an imaginative adventure in every bite—think space, dinosaurs, or undersea worlds that spark joy and playfulness for kids and parents alike.
Why Specificity Wins
The clearer your brand, the easier it is for people to remember—and choose—you.
How to Nail It:
Quick Tip: Use “Category + Specialty.” Example: “We’re not just an insurance provider; we empower small businesses to handle unique risks.”
Examples: Similar Offerings, Different Positioning.
Resource: Check out Positioning: The Battle for Your Mind by Al Ries and Jack Trout, or try Brand Grader to assess your brand’s uniqueness.
Let’s Chat! Does your brand positioning feel specific enough? Drop your thoughts—I’d love to discuss!
Remember: Great positioning makes you a market leader. Need help? Email me at [[email protected]]. And if this was useful, share it!
So true! In today's crowded market, standing out is harder than ever. I completely agree that brand positioning is key to becoming unforgettable. And I love how you highlighted the common mistake of being too broad - it's so important to niche down and be specific about what sets your brand apart