How To Bolster Your Brand With Blogs

Blogs have been around for some time! But modern advancements in content marketing have escalated to a point where many wonder if the humble blog still deserves a place online. Let’s investigate, then, if blogs still have value in 2024.

Why blog?

If you’re new to blogs, you may ask – why blog in the first place? Blogs are an excellent way to showcase your expertise about a particular topic online. Whether for personal gain, a hobby, or part of your job, millions of folk continue to create content a la blog-style to this day.

Benefits of blogging

Brands continue to sing the praises of habitual blogging, not only because they're an essential element of a well-executed content marketing strategy. In essence, carefully curated content help usher your audience in to delight and, ultimately, convert.

Blogs are affordable

Unlike paid marketing, blogs are relatively cheap to set up. Start off with a fully functional, integrated content management system like WordPress, and your content in hand, and you’re good to go. Or, up your investment and upgrade to get a host of add-ons and plugins to help make your content more appealing online.

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