Demystifying Applicant Tracking Systems ATS
Sam Maiyaki
I'm the Brand strategist for emerging and established brands who want to grow, nurture and convert their audience.
Are you a hiring manager, recruiter, or job seeker looking to unravel the mysteries of Applicant Tracking Systems (ATS)?
You've come to the right place.
Sequel to this episode, I wrote about Decoding the Applicant Tracking Systems ATS as a Job Seeker.
There I answered one very crucial question: Is the ATS a Friend or Foe?
In this episode, we'll embark on a journey to explore the fundamentals of ATS, demystifying the jargon and shedding light on how these systems shape the hiring process.
What Exactly is an ATS?
First things first, what in the world is an ATS?
An ATS, or Applicant Tracking System, is a digital tool employers use to manage their recruitment efforts efficiently.
It's like your trusty GPS for hiring, helping you navigate the vast landscape of resumes and candidates.
Imagine you're the HR manager of a bustling company, and you've just posted a job opening. Soon, a flood of resumes lands in your inbox.
With an ATS, sorting through this avalanche of applications would be a manageable task.
But with an ATS, you can sit back as it swiftly scans, categorizes, and stores resumes, making your life much easier.
How Does an ATS Work?
Now, let's delve into the mechanics of an ATS. How does it work? Well, think of it as a super-smart librarian.
When a candidate submits a resume, the ATS doesn't just toss it into a pile but reads it like a book, analyzing every word.
Keywords are the magic words here.
The ATS identifies specific keywords and phrases that match the job description.
For instance, if you're hiring a software developer, the system will look for terms like "Java programming," "web development," or "code debugging" in the resume.
Let's say you're hiring for a customer service role, and your job posting emphasizes "excellent communication skills" and "problem-solving abilities."
The ATS will seek out these keywords in the incoming resumes. If a candidate's resume contains those keywords, it will likely be flagged as a potential match.
But an ATS isn't just about keyword matching. It also manages the entire recruitment workflow.
It schedules interviews, sends automated emails to candidates, and tracks each applicant's progress through the hiring pipeline.
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The Benefits of Using an ATS
Now that we know how ATS works, you might wonder why bother with it in the first place. Well, let's talk about the perks:
Popular ATS Software Options
Now that you're sold on using an ATS let's discuss some popular ATS software options.
These systems vary in features and pricing, catering to different needs:
Choosing the right ATS depends on your organization's size, budget, and specific requirements.
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It's like picking the perfect tool for your job.
Crafting ATS-Friendly Resumes
Now that you understand the basics of ATS let's pivot to a crucial aspect : crafting resumes that get noticed by these digital gatekeepers.
The Power of Keywords
Remember how ATS scans for keywords? Well, these keywords are your ticket to the interview stage.
Start by carefully reading the job description and identifying the key terms and phrases that describe the ideal candidate. Incorporate them naturally into your resume.
If the job posting mentions "project management," ensure your resume reflects your experience.
Don't just write "managed projects"; be specific - "Successfully managed a team of 10 on a $1 million project."
Formatting Matters
ATS prefers something other than fancy formatting.
Stick to a clean and simple layout. Avoid using elaborate fonts, tables, or images.
Bullet points are your best friends for listing your achievements and responsibilities.
Use Standard File Formats
ATS prefers plain text (TXT) or Microsoft Word (DOC or DOCX) formats.
While PDFs can look polished, they can sometimes need clarification on the system.
Tailor Your Resume
One size doesn't fit all when it comes to resumes. Tailor your resume for each job application by tweaking keywords and emphasizing relevant experiences and skills.
If you're applying for a marketing role, emphasize your marketing-related achievements, such as campaign results or SEO improvements, in your resume.
Applying and Navigating ATS
Here's a quick rundown on what to expect:
Uploading Your Resume
Most job applications will ask you to upload your resume. The ATS will then get to work, scanning it for those precious keywords.
Completing Application Forms
In addition to your resume, some employers require you to complete an online application form. These forms help gather additional information, and the ATS will also analyze this data.
Keep an Eye on Your Inbox
The ATS might rank you as a potential match if your resume aligns with the job requirements.
So, watch your email for notifications about the next steps in the hiring process.
You've applied for a marketing position, and your resume matches the keywords and qualifications.
The ATS might send you an automated email inviting you for a video interview or an in-person meeting.
To Sum it Up
ATS may seem mysterious in the job application process.
Still, once you understand how it works and how to tailor your application, you'll be better equipped to navigate it successfully.
Use the power of keywords, maintain a clean format, and keep an eye on your inbox for those golden opportunities.
Happy job hunting!