Demos that convert hearts and minds

Engaging consumers’ #senses affects their perception, judgment and behaviour. This invariably means that making use of sensory marketing will indirectly influence the consumers’ perception of your brand.

Although most beauty #brands are still banking on the visual marketing campaigns, online and offline, to successfully activate your beauty brand, you need to understand that activation marketing campaigns using demo tools ensure that you stand out from the crowd. In fact, its been proven that using demos are 70% more likely to close the sale. Usually, an increase has been reported in #sales from anywhere between 15% and 50% in the channels where they are used. (We say 58.2% but who is counting).

?Demo marketing isn't just a side act; it's the main event! It's the grand finale of fabulousness that'll have your customers applauding for an encore.

Stay ahead of the beauty brand game

Are you ready to conquer the world filled with brands vying for attention, armed with awesome demos, endless knowledge, and some killer formulation skills? We've got the secret sauce to success – demo creation!

When technology reigns and your Insta feed is your go-to beauty guru, brands have to step up their game to win the consumers unquestioned loyalty. So, how do you do it? By creating an unforgettable brand experience, duh! Whether your consumer is scrolling through Instagram, TikTok-ing their heart out (no shame, we're guilty too!), or stalking beauty counters at #POS, brands need to give the same mind-blowing, jaw-dropping, can't-stop-won't-stop experience across all channels.

From the moment they swipe open that app or walk into a store to getting their needs diagnosed with physical and/or digital tools, to the final spritz of setting spray, their #journey with your brand should be a wild ride of education, excitement, and pure satisfaction. And yes, we totally get it – with a gazillion brands out there vying for attention, it's easy to get distracted by the next shiny thing. That's why we're all about demo experiences that make them say, "YASSS, this brand just gets me!"

Brands need to stay ahead of the game, embracing the latest tech, trends, and tricks to keep up with empowered consumers. From augmented reality try-on features to personalized testers that match them with their perfect #skin care or colour foundation (we know, it's like finding the Holy Grail of personal care!), innovation is the name of the game. And let's be honest, who doesn't love being wowed by the latest and greatest in the beauty world?

... I WANT TO KNOW HOW

Driving consumer's to the right purchase platform

To win over those elusive consumers who had yet to discover the magic of ICI PARIS XL, AS Watson decided to dial up their creativity and use a #phygital (physical + digital) tool that would capture and compel people to hit up their website and check out their products.

They were able to create an experience with this tool, so engaging and compelling that even those wary consumers had to stop and take notice. No drab, cookie-cutter ads here – they put the #power in the hands of the #consumer, allowing them to select products specific to their needs and prompting them to visit the website and check them out.

...LEARN MORE

The different types of Demos that make an impact - Diego has the Tee

AXE DEO - Proving the product claim

The #Axe Global team in the UK aimed to change the perception of their product, which had been viewed as just a body spray. They wanted to educate their consumers that Axe deodorant is not only a fragrance, but also effectively eliminates bad odors by killing odor-causing bacteria. They needed a tool that could identify #Zinc in the #deodorant, proving its effectiveness in combating bad odors.

The tool integrates cutting-edge #technology to showcase the exceptional performance of Axe deodorant in eliminating bad odors and providing freshness all day long.?

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We partner with leading beauty brands #demosthatinspire

You can keep up-to-date with what we do by checking out our projects on: https://www.usp.at/brand-projects/.