Demons of Content Creation: A LinkedIn Survival Guide

Are you ready to dive into the treacherous waters of LinkedIn content creation??

Ready to fight the demons? Here's your not-so-serious guide to navigating the choppy seas of professional posting.

1. Imposter Syndrome: The Ultimate Costume Party

Ever feel like you're just a kid wearing your parent's suit, pretending to be a "real adult"? Welcome to Imposter Syndrome, where 70% of professionals are secretly convinced they're just winging it!

Fun Fact:Michelle Obama, former First Lady of the United States, has openly discussed her struggles with imposter syndrome. In her memoir "Becoming," she writes, "I still have a little impostor syndrome... It never goes away, that feeling that you shouldn't take me that seriously. What do I know?".

Pro Tip: Keep a "brag book" of your accomplishments. It's like a diary, but instead of "Dear Diary, my crush looked at me today," it's "Dear Diary, I totally nailed that presentation without setting anything on fire."

2. The Spotlight Effect: You're Not the Star of Everyone's Show (Sorry)

Remember that time you had spinach in your teeth all day and thought everyone noticed? Spoiler alert: They didn't. They were too busy worrying about their own spinach.

Research Says: People overestimate how much others notice their actions by a factor of "way too much."

Pro Tip: Next time you're worried about posting, imagine everyone in their underwear. Wait, no, that's for public speaking. For posting, just imagine everyone is too busy looking at cat videos to notice your typo.

3. Manager Madness: Will They Love Me or List Me?

Worried your boss will judge your posts? News flash: 74% of managers actually like it when you share content. The other 26% are probably still trying to figure out how to turn on their computer.

Example: All Big companies encourages employees to be "brand ambassadors." Because nothing says "cool brand" like Dave from Accounting sharing memes about spreadsheets.

Pro Tip: Align your content with company values. But maybe skip the "My Boss is a Superstar" post. That's just creepy.

4. Colleague Conundrum: The Office Gossip Mill

Worried your colleagues will call you out if your actions don't match your posts? They probably will. Office gossip is the original social network.

Example: Remember when Starbucks promoted racial equality online but had some not-so-equal incidents in stores? Awkward.

Pro Tip: Only post about values you actually live by. "I believe in work-life balance" doesn't work if you're emailing at 3 AM.

5. Toxic Trolls: The Internet's Favourite Pastime

Some people will make fun of you online. But hey, at least they're not doing it to your face, right? Ummm, you never know. So forgive and forget them.

Fun Fact: 41% of creators have experienced online harassment. The other 59% probably haven't figured out how to connect to Wi-Fi yet.

Pro Tip: Develop a thick skin. Or just imagine the trolls look like that weird naked troll doll you had as a kid. Less scary, more pitiful.

6. The "I Don't Wanna" Syndrome

Only 1% of LinkedIn users share content regularly. The other 99% are too busy trying to figure out how to turn off those annoying notifications.

Example: Gary Vaynerchuk started with wine review videos. Now he's a social media guru. So maybe your "101 Uses for Paperclips" series isn't so crazy after all.

Pro Tip: Start small. Share an article. Add a comment. Work your way up to that 10-part video series on the history of staplers.

Remember, in the grand scheme of things, your LinkedIn post isn't going to make or break the space-time continuum. Unless it does. In which case, can you mention me in your time-traveling LinkedIn post? Thanks!

Now, what's really holding you back from posting? Is it the fear of success? The fear of failure? Or just the fear of having to come up with yet another password you'll forget in 5 minutes?