Demographics vs. Psychographics

The first question to be asked would be how demographics differ from psychographics. And the answer would be the following:

While both require marketers to gather data, analyze patterns, and create segments that correspond with these patterns, the two data categories are there to answer different questions – and by extension, create different profiles.

• Demographics answer the “Who” question: Who are your customers? How old are they? Where do they live? Are they married, do they have children, do they push through 10-hour workdays?
• Psychographics will tell you “Why”: Why would a customer buy from you? What do they think is interesting about your brand? What is the core need your product can cover? Does your brand care about the same causes as your customer?

These profiles will be much more in sync with your actual prospects, as they’ll speak to their emotions and thoughts. Psychographic data are data derived from the psychology, values, ideas, and fears of your prospects.

In short, where demographics can explain who will be viewing your ads, social media posts, and purchasing your product, psychographics can delve into why a person will do all of the above.

There are several ways to gather psychographic data, whether by analyzing numbers or simply creating quizzes or polls on social media platforms. Through psychographics, you can create customer segments that will drive more engagement.

Since psychographic data speak directly to the heart of your prospects, they can help you create content that elicits an emotional response. Your social media profiles,email marketing

campaignes, website, blog, and so on resonate with your audience on a deeper level, leading to an enhanced online presence and establishing your brand as an authority.