The Democratization of Data Science: What Marketing and Communication Professionals Need to Know About ChatGPT's New Code Interpreter Feature

The launch of Code Interpreter in ChatGPT Plus marks another major milestone in the rapid maturity of generative AI. For marketing and communication professionals, this tool may prove invaluable, redefining how data is used, and changing everything from social strategies to day-to-day media pitches.

As Ethan Mollick, a notable AI influencer and associate professor at the Wharton School of the University of Pennsylvania, said in a recent blog post : "ChatGPT with Code Interpreter is the single most useful, interesting mode of AI I have used." ?

What does it do? At a high level, ChatGPT’s Code Interpreter allows a user to upload files giving one the power to use standard text-based commands to manipulate say an excel document and turn its raw data into things like graphs, GIFs, and even animated videos. ?

Let's dive deeper into Code Interpreter and see how it can streamline, amplify, and optimize your marketing and communication workflow: ?

• Advanced Data Analysis: Combing through vast amounts of data to extract meaningful insights can be a daunting challenge. But with Code Interpreter at your disposal, you can easily execute complex quantitative analyses and comprehend the most convoluted data patterns. You can dig deeper into data than ever before and uncover critical insights that help you develop cutting-edge communication or marketing strategies. ?

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• Dynamic Data Visualization: The great value of data visualization is that it makes complex data sets understandable, accessible, and usable. Code Interpreter excels at this, enabling you to create interactive charts, graphs, and even heat maps that vividly illustrate data trends and patterns. This is especially helpful in things like making data presentations for team meetings, sharing insights with clients, or helping you spruce up your pitches. ?

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• Lowering The Chance of AI Hallucinations: Code Interpreter can help enhance AI’s credibility by mitigating AI's tendency to “hallucinate” – i.e., come to inaccurate conclusions or even spit out entirely false information. Since Code Interpreter is grounded in tangible data analysis, the AI's output will likely be more accurate and reliable.

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• Code Explanation and Execution: The task of coding can be intimidating for many – especially people without a strong background in tech. For marketing and communications professionals, Code Interpreter is both translator and troubleshooter. It demystifies the process by providing clear explanations, identifying errors, and even running code, making it more approachable no matter your level of familiarity. ?

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• SEO Optimization: By syncing Code Interpreter with your Google Search Console data, you can dramatically improve your brand or executive's SEO.

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• Automating Repetitive Tasks: From sending personalized emails to managing social media posts, this tool can automate mundane tasks, freeing up your time to focus on strategic thinking and creative ideation.?

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So how do you get Code Interpreter on your ChatGPT? Here is your step-by-step process:

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• Step 1: Log into your ChatGPT Plus account. In the account settings, locate the Code Interpreter feature, and enable it.?

Step 2: To upload a file, type the command "/upload" followed by the file name. Code Interpreter can manage files up to 500MB.?

• Step 3: Interact with the Code Interpreter just as you would with ChatGPT. To execute a command, such as "/run Python code", simply type it.?

• Step 4: The interpreter will process your request and present you with the result or feedback in the chat window.?

Please note that while the interpreter is a potent tool with endless possibilities for innovative data utilization, it doesn’t make internet-based requests – you must upload data sets yourself. If you want to chat more about ChatGPT or have ideas on what you would like us to discuss in Media Quake next, drop us a line at [email protected] ?

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Cheers, ?

MikeWorldWide ?