Demand Research

The objective of Demand Research is to accelerate the success of companies targeting new market opportunities. This is a particularly useful form of market research for earlier stage companies looking to gain clear and actionable insights into the market opportunity, resulting in a clear evaluation of the potential customers and ideally a methodology for reaching those customers. It should provide a blueprint for successful market entry, along with details of early customer targets and their willingness to invest in your product or service.

Outputs of a demand research project should include the following:

·        Robust evaluation and analysis of the target sector in the agreed market

·        Identification of target customers

·        Identification of key contacts and decision makers in these companies

·        An assessment of the level of product / service interest, through targeted interviews, with a sample of contacts identified

·        Testing of value proposition, if appropriate.

If you would like a copy of our check list, designed for companies targeting growth in the UK, add your email at the Digital Islands website – here 

Irish companies who are clients of Enterprise Ireland can apply for financial support for demand research through the Business Links Grant. If you are an Enterprise Ireland client company, you should discuss this option with your adviser (you can find their contact details here).