Demand Gen and Fractional CMOs
Arun Gopalaswami ??
ABM Evangelist | B2B Marketing & GTM Leader | Product Strategist | Startup Mentor | Podcast Host
Improving demand-gen on LinkedIn
Stapho T , a LinkedIn marketing expert, has the following observation about the mistakes Marketers make in leveraging the full potential of the platform for their demand-gen needs. They include: a) restricting their targeting to just company demographics and job positions, b) failing to share meaningful content, c) relying solely on content as their marketing strategy, and d) only making contact when they need business rather than when potential clients may require their services.
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Outdated Google Ads tips you SHOULD NOT be doing In 2023
Silvio Perez shares a list of "don't" do's for google ads.
From start to finish:
? Scaling with keywords
? Manually controlling bids
? Testing 3-5 ads per ad group
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Want to get new revenue from old content?
Mina Mesbahi shares her playbook for maximizing the value of the content. Her five-step process will help you rethink content creation, distribution, and adaptation.
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The gaining momentum of fractional CMOs
Mark Evans believes that the fractional CMO can be a valuable resource for a company, but it's important to have the right conditions in place to make the arrangement work. Clear expectations, strong internal marketing teams, and open communication are key factors for success.
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