Deliveroo's sandwich aimed at Sprout haters, Sainsbury's growth and Olive Oil prices ??QuickScan – The No-Fluff FMCG Newsletter #32
Good Morning everyone, bustling high streets filled with seasonal shoppers seem to be the new normal this month, we wonder what the most popular products will be this year! ??
Today, we look into the declining sales of vegetable products and the introduction of 'Buy British First', new Lindt products and a sprout sandwich have also made their way into this week's newsletter!
Read on to find out more! ??
Here are the highlights:
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Insights
Vegetables sales are the lowest in 50 years ??
Data released by The Food Foundation found that veg sales decreased from 182g per person per day in 2020/21 to 154g in 2021-22. Furthermore, it was found that the decline in sales was a lot greater for lower-income families, due to the cost of living crisis.
Sainsbury's delivers strongest growth in a decade ??
The supermarket giant has delivered its strongest growth in market share in a decade, taking an additional 0.4 percentage points to reach 15.6%. 'The last time it made this big a jump was in 2013' - says Kantar's Fraser McKevitt. Grocery sales are forecasted to hit? ￡13bn for the first time ever this Christmas.
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News
Morrisons introduces Buy British First ??
The supermarket is the first to offer a 'British produce' sector on its online store in the hope that consumers will back UK farmers. Products will include meat, dairy, vegetables and fruits; plans to highlight new lines as they come into season have been put in place.
Olive Oil prices soar due to Spanish drought ?
The lack of rain in the country has greatly impacted the amount of olives and oil being produced. Therefore, the price of oil has sharply increased over the year. Olive oil prices have increased by 70% in 2023 alone.
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Lindt introduces new chocolate truffle flavour ??
Lindt & Sprüngli has added Irish cream-flavoured truffles to their portfolio, a spokesperson describing them as the 'ultimate indulgence'. Available in Tesco for ￡6.00 per 200g, the truffles are released alongside the new Christmas sharing tins.
Deliveroo launches Brussel Sprout Sandwich ??
The Christmas Sproutwich is available to buy in London, Manchester, Glasgow and Bristol this week. Aiming to make a statement and 'convert the bashers', the sandwich is filled with sprout mayo, sprout stuffing and many other sprout-infused ingredients.
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?? "The only way to do great work is to love what you do." - Steve Jobs. The innovation in offerings like the Christmas Sproutwich ?? showcases the passion in the FMCG sector towards creating exciting experiences for consumers. Let's embrace these new trends while supporting local, like the call to #buybritish ????, turning challenges into opportunities! ??#Innovation #Passion #LocalSupport