Delivering Value

“A satisfied customer is the best business strategy of all.”

Michael LeBoeuf,

The definition of customer value is widely cited and encompasses most interpretations of customer value. Woodruff defines customer value as: “a customer perceived preference for and evaluation of those products attributes, attribute performances, and consequences arising from use that facilitate (or block) achieving the customer’s goals and purposes in use situations”. 

There are 2 stages at which customers assess value, before and after they purchase a product and service. Global Logistics Alliance understands the first step in delivering customer satisfaction is understanding customer value.

Supply chains are complex and sensitive as they depend on always-changing customer demands. A supply chain cannot ensure high value if it is without effectively organized planning. Providing value to customers does not only refer to quality or quantity. It also refers to availability.

Whatever the size of your business you will want to grow and expand, that means expanding on a regional, international and global level. We at GLA want to understand your business, your grow strategy your market. We want to deliver value.

Ask how Global Logistics Alliance can add value to your business: [email protected]