Delivering uninterrupted sports viewing experiences, all season-round
It’s the last lap of the race. Only two corners to go to before your favourite racer takes the top prize. You’re at the edge of the seat as you watch them all go around the track. One corner in, everything goes blank. As the video feed comes back, you’ve just missed a key turning point in the race. Disappointment!
How many times has this happened to you? Enough times for it to be unpleasant we’d say.
However modern production and broadcast technologies are changing this for the good. They are not just ensuring, consistent and uninterrupted viewing experiences, but enabling the same rich and immersive experiences no matter the screen of choice.
Playing for an uninterrupted sports broadcast win
For live content to be delivered seamlessly, content owners and sports rights holders need connectivity solution that is scalable, resilient, comes with a global footprint and and offers versatile modes of delivery. Such a solution:
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A combination of dedicated media-grade fibre network and cutting-edge compressed video transfer over the internet to the last-mile supported by traditional satellite distribution where needed overcomes regional distribution challenges, achieves desirable resilience and optimises costs.
Production now has a ‘remote control’
The revolution in sports production and broadcast means, major motorsports can shift most of the production process from the track to a media cloud edge infrastructure with a 100 Gb connectivity backbone. This ensures video footage captured from a track thousands of miles away can go to the production centre and be distributed to millions of households globally in less than a second.
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Talking about how Tata Communications does this to ensure the future of sports only gets better, Dhaval Ponda , Global Head, Media and Entertainment Services, Tata Communications says, “The level of agility is just remarkable. When you and I watch the sport on a screen, we don’t realise that this is the journey of raw video footage, going from a track somewhere in the world, to a production hub in London where it is getting produced before it’s being distributed to millions and millions of households globally.”
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“The level of agility is just remarkable. When you and I watch the sport on a screen, we don’t realise that this is the journey of raw video footage, going from a track somewhere in the world, to a production hub in London where it is getting produced before it’s being distributed to millions and millions of households globally.”
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For motorsport such as MotoGP, a team of experts monitor the master feeds which are uplinked to the production facility in Barcelona, Spain so that the International Programme Feed can be pushed out to almost all of the broadcasters who will be showing the races live.
“We transport a lot of technology that is capable of being put in a suitcase and we have experts on the ground who help get let’s say hundreds of video feeds, audio feeds, data feeds, live video, a lot of technology that goes into it every weekend and then we are also helping Moto GP do remote production. So rather than sending hundreds of people at the race location, they are working on the same from Barcelona,” says Ponda.
These advancements are not only revolutionsing the live sports production and broadcast landscape, but making it sustainable too. Not having to move big teams and production set-ups means less freight and also reduces the impact on the environment and helping these sporting majors keep up with their sustainability goals.
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Want to know more about how Tata Communications is helping media and entertainment enterprises embrace a new future? Visit here: https://www.tatacommunications.com/media-entertainment/
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