Delivering The Human Experience

The Truly Human Culture is how a company creates value for its employees, delivers value to them, and captures value from them. It creates value as its Employee Value Proposition, delivers value as Human Experience, and captures values as performance, customer experience, and innovation.

The culture of a company delivers an experience to the employees. They either can either be human or toxic. We developed a human experience model to know the kind of experience companies are delivering to their employees. When you ask most companies, they will tell you they have the best culture.

A Truly Human Culture delivers the right human experience to its employees. Whatever your employee's experience will impact the value you will capture from them. The Truly Human Culture delivers whole-person value to its employee segment.

Humans have four different parts:

Employees come with their whole self to work and spend most of the waking hours at work so its important for companies to channel their experience at the total person.

1. Physical: At this level, the culture delivers an experience that takes care of the needs for survival and security. Everything about the workplace has to make people feel physically at home and comfortable. This is the lowest point. If this is not met, employees will be hindered and limited and will not seek to reach their potential. Work is tiring and done just for the money.

What Companies Do: Provide assurance of a future with you. Ensure your business has a future and produces economic value.

2. Emotional: At this level, the culture delivers an experience that helps people feel emotionally stable. The emotional experience makes them feel worthy and has a sense of importance, value, respect, and feeling cared for. Work at this point becomes a cause. When people are emotionally satisfied, they want to do more.

What Companies Do: Ensure their people feel valued, respected, and included, have meaningful relationships and their dignity is intact.

3. Mental: The mental experience can’t be attained until the company supplies the employees with a purpose. People cannot seek to grow and become better without a purpose. Work begins to become meaningful when it connects with purpose. At this level, the culture delivers growth, improvement, and freedom to the employees.

What Companies Do: Ensure that people are challenged to grow and improve and are free to pursue their passion that will benefit the company.

4. Spiritual: At this level, the culture delivers an experience that results in fulfillment, significance, and satisfaction to the employees. Work becomes a mission where employees make contributions to others and impact. They are focused on the greater good and no longer on what they can get out of it. This will only happen when people’s purpose aligns with the purpose of the company and cause the company is fighting. At this level, employees are in a constant state of flow, empathy, and creativity.

What Companies Do: Ensure that people find purpose and meaning at work and in their job. Jobs should align with passion and personal purpose.

Employee engagement cannot be forced. You can’t motivate employees to be engaged. You can’t pay them well to get engaged. You have to deliver experiences that reach their humanity and get them to become highly conscious of what they are on earth to do.

For work to become self-fulfilling for employees it has to give them meaning and a purpose for living. The greatest value to give your employees is a Truly Human Culture. That is why we are inviting companies to join our co-creation as we test the Truly Human Culture Playbook prototype to validate our hypotheses that when an organization treats its people as humans, they will be innovative and build a high-performing company.