Delivering Draft 040-1
This document is the first to draft, deliver and perfect the presentation file 2021 Video 040 by Hilary Cluett.
Presentation Purpose
To identify the Goal Gradient Effect in context of user experience design by way of the bubble method, round two, and to expand on the list of ten subtopics in relation to the goal gradient effect to start revealing connections between them.
Presentation Type
This type of presentation is informational and exploratory because I dive deeper into the Goal Gradient Effect to reveal connections I may miss if it is just in a list.
Presentation Overview
Delivering the draft sets the baseline for the presentation. The scoring table will update with each version of the presentation.
This is presentation version draft-one with seven hundred and forty-eight words spoken in a positive tone over four minutes and fifty-nine seconds, a grade letter A readability score for sixth grade reading level, sixty-one total sentences, using four thousand and twenty-six total characters, and read silently in three minutes flat.
- Version of Presentation: Draft -1
- Total Word Count: 748
- Sentiment Analysis: Positive
- Speaking Time: 4 minutes and 59 seconds
- Readability Score: A
- Grade Reading Level: Sixth
- Total Sentences: 61
- Total Characters: 4026
- Reading Time in Minutes: 3 minutes and 0 seconds
Draft
First published in a video post on LinkedIn Tuesday, February 9th, 2021; Bubble Second Round – in this video I discuss the Goal Gradient Effect, by way of the second round around the bubble.
Click the Sway
It's easier to explore visual content on a Sway. Click the card below to see all the information in the article, but as a Sway with images, tables, score cards and word clouds and the video in a responsive format to the device you use - in theory :)
I'm practicing, this is a draft.
Image to Discuss
The rectangular frame is a third longer along its horizontal border, than its shorter vertical edge. As orientation, up and to the right is positive. The background is dark gray.
The page focuses on a central shape of a rectangle with a keyword phrase inside.
Keyword Phrase: Goal-Gradient Effect, the tendency to approach a goal increases with proximity to the goal.
Ten lines radiate from the perimeter of the rectangle shape. The image begins in the centre and splays across the entire frame.
Moving around the rectangle, from the top-right down and around, subtopics appear at the tip end of each new line, for each subtopic there is also a written expansion of the idea.
The list of ten subtopics is:
- User motivation underlined, how to maintain interest, three hearts, leading up to, I asked Khan Academy, watching something grow motivates me to come back and check on it to a point.
- Complete task, So the task is finished before they lose interest, motivation, enthusiasm. Those are options for lose.
- Enhance versus lose interest, motivation, enthusiasm.
- Visual progress representation, 75% above rectangle with 75% shaded in, a circle with eight slices divided in eight of which five of the eight slices are shaded in, stack of four rectangles stacked on top of one another with one half rectangle at the top all of the rectangles are shaded in, vibrations getting more intense, lights getting brighter, sound intensifying, three stars shaded in.
- Tallies 11 tally marks.
- See it to achieve it with a heart, write your progress down on paper, tell someone.
- Final sprint towards a finish line, Pick a horizon line and run towards it, draw a line If you're getting to 12 #9 is really where it hits ya double exclamation point, track it in an Excel workbook on a sheet for that goal.
- Rewards program question mark, Strategic rewards, like a cool down routine from an intense workout.
- Artificial progress, progress is progress.
- Avatars, Like a Tamagotchi four exclamation points, I asked Khan Academy for a team of avatars, one for each subject, three hearts surrounding it, grow at each stage.
Decorations within the rectangle bubble a rectangular highlight over top title goal-gradient effect. Two underlines In text chunk, first below tendency to approach and second below increases.
Image as a Table
The image I discuss in the video presents here as a table of Keyword Phrase, Subtopic and its expansion.
This table has three columns and two major rows.
The first major row is titles for each column.
In sequence from left to right the three column titles are: Keyword Phrase, Subtopic, Expansion.
The other major row represents the keyword phrase, while ten minor rows list the ten subtopics associated with it and the expansion by subtopic.
The keyword phrase is Goal-Gradient Effect, the tendency to approach a goal increases with proximity to the goal.
The ten minor rows in descending order of appearance, the list of ten subtopics is: User motivation, Complete task, Enhance, Visual progress representation, Tallies 11 tally marks, See it to achieve it with a heart, Final sprint towards a finish line, Rewards program question mark, Artificial progress, Avatars.
Video Link
The video is now on YouTube to embed in files and play on any device.
Transcript Text
Hi, UX designers, this is Hilary, Hilary Cluett. Welcome to Video 40, it is Tuesday, the ninth of February It's the second round around the bubble for the laws of UX design. And this is the goal gradient effect. So let's get started. I've written a lot here. I want to start with this user motivation. idea, right. And I mentioned Khan Academy, where your avatar grows at each stage, and I actually asked Khan Academy for a team of avatars, depending on the subject, you could get a new Avatar and grow it because that personally motivates me. And it reminded me to of tamagotchis, does anyone remember? owning or growing their own little tamagotchi. So this is to motivate users how to maintain interest is another thing because like, why let alone motivation for their completing this task that they need to do? It's like, how do you even keep their interest to complete the task so that it actually gets finished, before they lose interest or motivation or enthusiasm. And that's this idea of enhancing versus losing. So we're going to enhance their interest enhance their motivation, enhance the enthusiasm. And you can do this apparently with a visual progress report, or a representation of what that visual progress looks like. So I've come up with a few examples of what I think are representations, right, we have stars, gold sticker stars, do you remember from school? Maybe it's like a sound that's intensifying. As you're reaching this progress? Or lights are getting brighter. What else do I have here? Like a little progress bar where you shade in the amount that's been done and show maybe a percentage point like 75%? there? Or a pie? Where you shade in pieces of the pie? So you're at five eighths? Yeah. Or is it like stacking bars? You know, a lot of the time when people are collecting money, they have those little thermometers, where they draw the ticks, until it reaches the top and it's all full. Or maybe vibrations, it's getting more intense. It's really this, this idea of, of demonstrating where you're at versus what the end goal is, right? Because we see it to achieve it. So I was thinking of this, okay, so you got to write your progress down on paper on your iPad, on your wall, wherever using tallies. However you do it, you got to write it down, and you should tell someone about it. Because then you're vocalizing it, so you're also hearing about your own progress. And you can be really cool about it and track it in an Excel workbook on a sheet for that specific goal, they have all these really cool functions, where you get progress bars, and all that kind of stuff quite easily. That could be a way to track it. So that as you're approaching this finish line, this final sprint, you are seeing the line so you can get there, you know, so draw a line. In art school, I had the hardest time understanding the concept of a horizon line, but you know, you just pick pick a horizon line, draw a line and get there, you know, I've said get to 12. And it's really at that number nine that you start to see, okay, three more, I'm going to have a system i can i can see this happening. And that's from tracking it right and repeating it. And this rewards programs, so they should be strategic rewards. If you're on a diet, you're not going to be like, Oh, I did so well now I'm going to eat a chocolate bar. Oh, I drew for 12 days now I'm not going to draw for a week. Whoa, no. It should be strategic. Oh, I drew for 12 days in a row. I'm going to you know, crack a beer. Go relax for five minutes. I'm going to listen to an audio book. Anything but stopping what that progress is like you keep your progress going run towards that line. You know, progress is progress, track it. So this is that goal gradient effect. Maybe. What does it mean to you? How do you track your progress? How Yeah, how do you track your progress. I'm I'm curious. I would like to know. Okay, I definitely use Excel workbooks and tallies. Yeah. And I tell everybody here. Okay. Have a good day. See you tomorrow. Bye
Keyword Frequency Table and Context
The keywords I mention in the video present here as a table of use count, keyword and context. This table has three columns and twenty-one major rows.
The first major row is titles for each column. In sequence, from the left-to-right, the three column titles are: Use Count, Keyword, Context.
The other twenty major rows represent the keywords used, each keyword has a corresponding count to its left and context to its right.
If the same keyword occurs during the presentation with different context, then the semi-colon punctuates this distinction, to delineate multiple contexts within one line of the table.
The twenty keywords on the list are: Rewards, Draw, Strategic, Tamagotchi, Ux Design, Line, Progress Bar, Khan Academy, Gradient Effect, Goal, Eighths, Motivation, Grow, Interest, Progress, Hilary, Track, Avatar, Reaches, Motivate.
Tables, images, and alt text are all available on the Sway. It can open on any device. To view a table to list the keywords from the audio file, frequency of use, and context please open the Sway.
Word Cloud Image
Otter.ai generates this word cloud automatically when transcribing audio files to tangible text. Then I snap a screenshot of it on my iPad.
The rectangular frame is a third longer along its horizontal border, than its shorter vertical edge. For orientation, up and to the right is positive. The background is dark blue.
Twenty words appear in various orientations and sizes across a rectangular frame. From the top left-side to the bottom the following twenty words appear: Rewards, Draw, Strategic, Tamagotchi, Ux Design, Line, Progress Bar, Khan Academy, Gradient Effect, Goal, Eighths, Motivation, Grow, Interest, Progress, Hilary, Track, Avatar, Reaches, Motivate.
This is the same image from the title card of the YouTube Video except this image is branded by otter.ai with a dark navy-blue background with lighter blue, pink, green, purple, and grey writing to form the word cloud, where each word is written in varied sizes and orientation.
Would you like to improve how you deliver presentations in English?
YES!
If you’re a dedicated UX Designer and you want to advance your career, then I can help you by improving your presentation skills in English.
You can book a FREE strategy session with me, Hilary Cluett, when you visit my Google Calendar appointment page. Select a FREE appointment time that works for you and save it to your preferred calendar :) In theory. You can also message me on LinkedIn.
Link to Google Calendar appointment page to book free 15 minute strategy session with Hilary
Let’s go!
-Hilary