Delivering Draft 033-1
This document is the first to draft, deliver and perfect the presentation file 2021 Video 033 by Hilary Cluett.
Presentation Purpose
To discuss the ten subtopics of Jakob’s Law, by using the Bubble method to quickly run through the list and make new connections.
Presentation Type
This type of presentation is informational and exploratory because the second round of delivery often reveals connections that weren’t apparent during the first round around the bubble.
Presentation Overview
Delivering the draft sets the baseline for the presentation.
The scoring table will update with each version of the presentation.
This scorecard presents as a table of Version of Presentation, Total Word Count, Sentiment Analysis, Speaking Time in Minutes, Readability Score, Grade Reading Level, Total Sentences, Total Characters, and Reading Time in Minutes.
This table has nine columns and two major rows.
The first major row is titles for each column. In sequence, from the left-to-right, the nine column titles are: Version of Presentation, Total Word Count, Sentiment Analysis, Speaking Time in Minutes, Readability Score, Grade Reading Level, Total Sentences, Total Characters, Reading Time in Minutes.
The other major row represents the information as values for this presentation.
This is presentation version draft-one with six hundred and sixty-seven words spoken in a positive tone over four minutes and twenty-seven seconds, a grade letter A readability score for sixth grade reading level, fifty-eight total sentences, using three thousand seven hundred and fifty-seven total characters, and read silently in two minutes and forty seconds.
- Version of Presentation: Draft -1
- Total Word Count: 667
- Sentiment Analysis: Positive
- Speaking Time: 4 minutes and 27 seconds
- Readability Score: A
- Grade Reading Level: Sixth
- Total Sentences: 58
- Total Characters: 3757
- Reading Time in Minutes: 2 minutes and 40 seconds
Draft
First published in a video post on LinkedIn Tuesday, February 2nd, 2021; Bubble Second Round – in this video I discuss ten subtopics of Jakob’s Law, by way of the second round around the bubble.
Click the Sway
It's easier to explore visual content on a Sway. Click the card below to see all the information in the article, but as a Sway with images, tables, score cards and word clouds and the video in a responsive format to the device you use - in theory :)
I'm practicing, this is a draft.
Image to Discuss
The rectangular frame is a third longer along its horizontal border, than its shorter vertical edge. As orientation, up and to the right is positive. The background is dark gray.
The page focuses on a central shape of a heart with a keyword phrase inside.
Keyword Phrase: Jakob Nielsen’s Law from the Nielson Norman Group
Ten lines radiate from the perimeter of the heart shape. The image begins in the centre and splays across the entire frame.
Moving around the heart, from the top-right down and around, subtopics appear at the tip end of each new line, for each subtopic there is also a written expansion of the idea.
The list of ten subtopics with each expansion is:
- Superior use experiences, Know your competitors, brackets around the letter s, then you'll have a comparison to make.
- Learning a model, System, way of doing, sequence of actions, steps to perform, BRAIN TRAINING, exclamation point.
- Making changes, improve the system, massive overhaul versus incremental adaptations.
- Minimize discord, underline discord, disconnect between brain and body.
- Empower users, listen, learn, leverage.
- Continue using, why should they return, question mark, example my website. One star bullet point. I will return to find the videos I post. Because underlined five times. Four question mark bullet points. It is hard to find old posts on LinkedIn, There are already too many videos to organize easily on my YouTube channel, a library archive is searchable, I know how to maintain lists.
- Familiar versions, fusion, the Instagram, Facebook, WhatsApp melt blend
- Fast and cheap improvements, from the studio the first 12 times you do something, there will be tweaks
- Transfer expectations, set the expectations, three bullet points to punctuate the next three points, This is what we are, we are like, we do not, three dots follow the last two points.
- Leverage existing mental models, Are existing mental models free from bias, three question marks one exclamation point and one final huge question mark.
Image as a Table
The image I discuss in the video presents here as a table of keyword phrase, subtopic, and its expansion.
This table has three columns and two major rows.
The first major row is titles for each column. In sequence, from the left-to-right, the three column titles are: Keyword Phrase, Subtopic, Expansion.
The other major row represents the keyword phrase, while ten minor rows list the ten subtopics associated with the keyword phrase and the expansion for each subtopic.
This table’s keyword phrase is Jakob Nielsen’s Law from the Nielson Norman Group.
The list of subtopics in descending order is: Superior use experiences, Learning a model, Making changes, Minimize discord, Empower users, Continue using, Familiar versions, Fast and cheap improvements, Transfer expectations, Leverage existing mental models.
Video Link
The video is now on YouTube to embed in files and play on any device.
Transcript Text
Hi, UX designers, this is Hilary Hilary Cluett. Welcome to Video number 33. It is the second of February. It's Tuesday. So this is the second round around the bubble. And we're talking about Jakob's law, right of UX design. So this is that clients or customers, users will set expectations of your app or website based on how they use other websites or apps, right. So you can set the expectations of how they're going to use your website, maybe, right, this is what we are, we are like this, we do not do this, set those expectations up. So they're not just transferring expectations. Maybe? Also, okay, so this leveraging existing mental models, are the existing mental models that we're leveraging, which means to use, are they free from bias? So what are these mental models? How have you checked that they're free from bias? And then how are you now using those in this new context? And the superior user experiences, or superior use cases, a way to be superior or know that you're doing something better than someone else is to identify who your competitors are, know them, then you'll have a comparison to make, you know, you'll actually have a benchmark to be superior to. And as you're learning these models, or training users to learn a model, that's brain training, right? So it's a system it's developing a way of doing something that's a model. A sequence of actions, steps to progress, models, amazing. And this, as you're developing this system, you're going to be making changes, right to improve the system. So you have massive overhauls that happen, versus these incremental adaptations to small pieces of the system to make a whole, right, I guess that's why this agile methodology, methodology. What are the other is sprints all that that's, I guess, different ways of improving a system and making changes that people that can follow? models? Okay. So this is all to empower users. And as user experience designers, we know it's all about empowering users, right? Or, you know, it's all about empowering the user. So how do you do that? You listen? What are they saying? What are they doing? How are they doing it, you're listening to everything you're learning from what you've just listened to. And you're leveraging that to build something that they want to use, right? To continue using it. So I'm going to just quickly use my website as an example, because everyone's got a domain name nowadays. And I was like, why do I even have a website? Why should they return? Let alone Why should I return to a website? So I asked myself, you know, why? Why should they return? I was like, well, I'll return to find the videos that I post. Why? Because it's hard to find old posts on LinkedIn, why? There are already too many videos to organize on my YouTube channel, why? a library is searchable, why? I know how to maintain lists. So because of all of those reasons, my website's now just gonna be a video archive. Woooo! So that's using a familiar version, right? The library, I understand the library. So it's this fusion. Another version that we've all witnessed recently is that like Instagram, Facebook, WhatsApp blend of communication. It just was also familiar. It was easy to blend it together, I guess. And this is the Jakob Nielsen, fast and cheap improvements. I thought that was interesting, because from the jewellery studio, the first 12 times you go to attempt to make anything, there will always be tweaks, right and then it's after that 13th time the baker's dozen that you finally have a system that you could probably share with someone else to get them on board to help you make this happen. Right. So that is the second round around the bubble. It was big. I really have fun doing this. Okay, I'll see you tomorrow. Bye.
Keyword Frequency Table and Context
The keywords I mention in the video present here as a table of use count, keyword and context. This table has three columns and twenty-one major rows.
The first major row is titles for each column. In sequence, from the left-to-right, the three column titles are: Use Count, Keyword, Context.
The other twenty major rows represent the keywords used, each keyword has a corresponding count to its left and context to its right.
If the same keyword occurs during the presentation with different context, then the semi-colon punctuates this distinction, to delineate multiple contexts within one line of the table.
The twenty keywords on the list are: Mental Models, Empowering, Blend, Jakob, Superior, Models, Searchable, UX Design, Users, Bubble, Guess, System, Website, Leveraging, Hilary, Jakob Nielsen, WhatsApp, Library, Expectations, Video.
Tables, images, and alt text are all available on the Sway. It can open on any device. To view a table to list the keywords from the audio file, frequency of use, and context please open the Sway.
Word Cloud Image
Otter.ai generates this word cloud automatically when transcribing audio files to tangible text. Then I snap a screenshot of it on my iPad.
The rectangular frame is a third longer along its horizontal border, than its shorter vertical edge. For orientation, up and to the right is positive. The background is dark blue.
Twenty words appear in various orientations and sizes across a rectangular frame. From the top left-side to the bottom the following twenty words appear: Mental Models, Empowering, Blend, Jakob, Superior, Models, Searchable, UX Design, Users, Bubble, Guess, System, Website, Leveraging, Hilary, Jakob Nielsen, WhatsApp, Library, Expectations, Video.
This is the same image from the title card of the YouTube Video except this image is branded by otter.ai with a dark navy-blue background with lighter blue, pink, green, purple, and grey writing to form the word cloud, where each word is written in varied sizes and orientation.
Would you like to improve how you deliver presentations in English?
YES!
If you’re a dedicated UX Designer and you want to advance your career, then I can help you by improving your presentation skills in English.
You can book a FREE strategy session with me, Hilary Cluett, when you visit my appointment page.
Link to the appointment page: appointment page for Hilary.
Let’s strategize soon!
-Hilary