Delivering Draft 032-1
This document is the first to draft, deliver and perfect the presentation file 2021 Video 032 by Hilary Cluett.
Presentation Purpose
To list ten subtopics related to Jakob’s Law, by using the Bubble method to quickly create and run through the list.
Presentation Type
This type of presentation is informational and sets me up for an exploration during the second round around the bubble, to take a deeper dive into Jakob’s Law.
Presentation Overview
Delivering the draft sets the baseline for the presentation. The scoring table will update with each version of the presentation.
- Version of Presentation: Draft -1
- Total Word Count: 234
- Sentiment Analysis: Positive
- Speaking Time: 1 minute and 34 seconds
- Readability Score: A
- Grade Reading Level: Seventh
- Total Sentences: 22
- Total Characters: 1407
- Reading Time in Minutes: 0 minutes and 56 seconds
Draft
First published in a video post on LinkedIn Monday, February 1st, 2021; Bubble First Round – in this video I discuss Jakob’s Law, by way of the first round around the bubble.
Click the Sway
It's easier to explore visual content on a Sway. Click the card below to see all the information in the article, but as a Sway with images, tables, score cards and word clouds and the video in a responsive format to the device you use - in theory :)
I'm practicing, this is a draft.
Image to Discuss
The rectangular frame is a third longer along its horizontal border, than its shorter vertical edge. As orientation, up and to the right is positive. The background is dark gray.
The page focuses on a central shape of a heart with a keyword phrase inside.
Keyword Phrase: Jakob Nielsen’s Law from the Nielson Norman Group
Ten lines radiate from the perimeter of the heart shape. The image begins in the centre and splays across the entire frame.
Moving around the heart, from the top-right down and around, subtopics appear at the tip end of each new line.
The list of ten subtopics is:
- Superior use experiences
- Learning a model
- Making changes
- Minimize discord
- Empower users
- Continue using
- Familiar versions
- Fast and cheap improvements
- Transfer expectations
- Leverage existing mental models
Image as a Table
The image I discuss in the video presents here as a table of keyword phrase and subtopic. This table has two columns and two major rows.
The first major row is titles for each column. In sequence, from the left-to-right, the two column titles are: Keyword Phrase, Subtopic.
The other major row represents the keyword phrase, while ten minor rows list the ten subtopics associated with it.
Video Link
The video is now on YouTube to embed in files and play on any device.
Transcript Text
Hi, UX designers. This is Hilary Hilary Cluett. And welcome to video number 32. Today is Monday, it is the first of February. Okay. we're unpacking Jakob's law. So this is actually Jakob Nielsen, from the Nielsen Norman group who is known for fast and cheap improvements. So fast and cheap improvements. This is Jakob. I've read so much of his stuff. So I thought that was very cool. And it's going back to that law of familiar, familiarity, wow I'm struggling. familiarity breeds. similarity. No, similarity breeds familiarity. So it's transferring those expectations from one app to another so that we're not stressing people out when they try and use your application in your system. So I'm just going to go around the bubble because it looks like I'm having trouble today. So transferring expectations, leveraging existing mental models, right, it's repeatable, superior use experiences, that's superior to what? you have to have a comparison to be superior. So superior learning models? I don't know. We're gonna figure that out tomorrow, I guess. This is making changes that are subtle, right to minimize discord, which is also a great chat app discord. and to empower users right to continue using these familiar versions of your applications. Okay, so that was the first round around the bubble. Tomorrow, we're gonna dive in, especially about these mental models. And I'll see you there Okay. Bye.
Keyword Frequency Table and Context
The keywords I mention in the video present here as a table of use count, keyword and context. This table has three columns and twenty-one major rows.
The first major row is titles for each column. In sequence, from the left-to-right, the three column titles are: Use Count, Keyword, Context.
The other twenty major rows represent the keywords used, each keyword has a corresponding count to its left and context to its right.
If the same keyword occurs during the presentation with different context, then the semi-colon punctuates this distinction, to delineate multiple contexts within one line of the table.
The twenty keywords on the list are: Empower, Mental Models, Familiarity, Nielsen Norman Group, Tomorrow, Expectations, Jakob Nielsen, Bubble, Hilary, Transferring, Superior, Familiar, Similarity, Discord, Jakob, Application, App, Law, Subtle, Repeatable.
Tables, images, and alt text are all available on the Sway. It can open on any device. To view a table to list the keywords from the audio file, frequency of use, and context please open the Sway.
Word Cloud Image
Otter.ai generates this word cloud automatically when transcribing audio files to tangible text. Then I snap a screenshot of it on my iPad.
The rectangular frame is a third longer along its horizontal border, than its shorter vertical edge. For orientation, up and to the right is positive. The background is dark blue.
Twenty words appear in various orientations and sizes across a rectangular frame. From the top left-side to the bottom the following twenty words appear: Empower, Mental Models, Familiarity, Nielsen Norman Group, Tomorrow, Expectations, Jakob Nielsen, Bubble, Hilary, Transferring, Superior, Familiar, Similarity, Discord, Jakob, Application, App, Law, Subtle, Repeatable.
This is the same image from the title card of the YouTube Video except this image is branded by otter.ai with a dark navy-blue background with lighter blue, pink, green, purple, and grey writing to form the word cloud, where each word is written in varied sizes and orientation.
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-Hilary