Deliverables matter

If you’ve worked in many output-related industries, you are familiar with the importance of deliverables. Internal and external deliverables make a huge difference in how well you do, how well your company does, and how well your clients perform.

Land professionals work under the same guidelines. It is our responsibility to follow through with our clients in a way that gives them a clear and detailed understanding of the information we are providing. Unfortunately, this does not always happen.

Recently, a farmer told me that he knew he wasn’t getting anywhere when someone wanting to talk about farming worked out just baffling them with, well, BS. While that wasn’t a land professional, it is really in a fast-paced world and the desire to find shortcuts will always be just a few clicks away.

Realtor Joe Rand provided a fantastic example of the problem with this philosophy. Kerry Wood, a Major League Baseball player for the Chicago Cubs, pitched what many say is the “Perfect Game” in 1998, when he tossed 20 strikeouts against a stacked Houston Astros team.

His career never went much farther, and he is far outside of the hall of fame. He did not grow with the game and develop the tools needed to stay.

When it comes to real estate and land, new tools and methods come to us every day. Land professionals have a duty to provide our clients with the best of service by being aware of every potential opportunity they might have at their disposal when they buy, sell, or lease land. When we don’t give our clients that topflight service, they notice.

A major component of success is as simple as paying attention and listening. This doesn’t mean just listening to the land owner or buyer, it also means listening to the community and their opinion on growth, development, as well as future planning.

We have a duty to make sure that our clients are represented to the highest standards. That we communicate and talk to our clients. That our clients understand and follow the process. When a land agent takes on a listing or works with a buyer, we have one deliverable: ourselves.

The land owner and land buyer are looking for the same thing, they want a commitment. An agreement that phone calls are returned, emails receive responses. While everyone has specific limits, like family obligations and other clients, there will always be time to return a message or a text to make sure that a client knows that you are listening and paying attention.

What makes an organization special, like National Land Realty, is that we have a strong commitment to our deliverables. We make it well known that when you commit to national Land, we commit to you.

That level of commitment helps make your experience better, and less tense, every step of the way.