Deliver the Message
It doesn't matter how innovative your campaign is.
Even if the design is engaging and inventive.
Or if your copy is *chef's kiss*. ??
None of it really matters if no one sees it.?
That's why deliverability is so important.
Delivery vs. Deliverability?
Delivery → Did your email make it to your inbox provider?
Deliverability → Are your emails being received? Are your emails being opened? What is your business's sender score?
What is the email sender's reputation?
Your sender reputation is like your email passport – it tells your ISP whether you're a trusted sender or a bad actor. The two main factors that impact your email sender's reputation are the status of your IP and domain.?
One of the other main factors that affect your deliverability is your open rate.
What about the IOS Privacy updates? How does this impact deliverability?
No one totally knows.?
None of the inbox providers clearly state the benchmarks.?
But, at Flowium, our team of experts has noticed this update improving the open rate and deliverability.?
Where can I check my sender reputation score?
It's not standard information that you can find anywhere.
But at Flowium, we can track our client's sender reputation score.
Because we're Klaviyo partners, we can check this for our accounts in Klaviyo.
Deliverability is a BIG topic.
Start learning more about it with Flowium's FREE resources!
Have any questions, comments, or concerns?
Share your big ideas or a-ha moments down below. ??
Best,
The Email Einsteins at?Flowium