Delighting Patients in Day Surgery
Frank Boermeester
Digital Health Research & Scouting for Pharma | Obesity, Metabolic Disorders, GLP-1 antagonists, Autoimmune diseases, Oncology, Cardiology, Mental Health | MBA, Research Psychologist
Day Surgery is rapidly becoming the default pathway for elective surgery. But in the pursuit of hyper efficiency it is crucial that hospitals keep the patient journey central to the structuring of their operations. In this article we explore how Delight Thinking can open multiple opportunities, both immediate and longer term, for optimising the patient experience and patient outcomes.
Day surgery has come a long way since its founding father, James H Nicoll, reported in 1909 in the British Medical Journal that he had performed 8.988 operations on an outpatient basis in a Glasgow clinic. Today, thanks to advances in anaesthesia and surgical techniques, day surgery has become the standard pathway for an increasing range of routine but also increasingly complex procedures.?
The Rise of Day Surgery
The practice developed rapidly, firstly in the US and UK during the 70s and 80s and later worldwide. By 2001 the UK government had already set the?ambition?that 75% of elective surgery should be performed on a day case basis, and in 2019, the UK’s Association of Anesthetists (AA) and the British Association of Day Surgery (BADS) suggested a full?paradigm shift?towards day surgery – meaning that “if inpatient surgery is being considered, it is important to question whether any strategies could be employed to enable the patient to be treated as a day case.”??
Over the past 20 years, day surgery has taken off across Europe, Canada, Australia and Asia, as?evidence?mounts that day surgery is on the whole better for:
Looking ahead, day surgery centers will likely further streamline their operations, relying on a new breed of digital solutions that are focused on optimizing operations using advanced data analytics (e.g.?DEO,?CareSyntax), benchmarking (e.g.?SpecialityCare), process simulation (e.g.?FlexSim,?Simul8) and workflow orchestration (e.g.?MySphera).?
Already many day surgery centers are adopting the principles of modern factory assembly lines where hundreds of patients are processed daily in highly efficient workflows where not a minute of physician or machine time is wasted. While that is mostly good news, there is a danger that in the pursuit of ever more efficiency, we lose sight of the patient’s perspective and experience. As the time spent on each patient continues to shorten, there is a risk that clinics cannot properly accommodate patients’ need for information and support across their patient journey – which is far longer than the declining minutes they spend in the day surgery center. Such support is crucial to addressing the intense?anxiety?that many surgery patients experience, which in turn is associated with post-operative pain and poor patient?satisfaction.?Fortunately, creative use of digital (and non-digital) tools can enable clinics to radically extend the time they care for patients, in a virtual sense, and thereby create opportunities to truly surprise patients with ‘delight’ in the patient journey.
Delight Thinking applied to the Day Surgery
At Healthskouts, we recently had the pleasure of working with a regional hospital to apply our Delight Thinking methodology to their new Day Surgery center. In brief, we use a combination of technology scouting, literature screening, stakeholder interviewing and creative ideation methods to map and envisage the patient journey, in detail at every step, from 5 different perspectives:
By using this approach we were able to present a menu card of opportunities for improvements in every step in a multipronged patient journey.?
To illustrate how this works I’ll zoom into one step of a typical Day Surgery patient journey: the consultation with a specialist or surgeon where the decision is made to schedule the procedure.?
Frictions
Common?frictions?for the patient in this step could include:
As-Is Situation
In the?As-Is?situation, the patient may firstly experience long and unpredictable waiting times. During the consultation, the physician may provide the patient with a brief explanation about the procedure (in the confines of a 15-20 minute consultation) and send him or her home with a written set of instructions about medication and fasting, and possibly a brochure about the workings of the Day Surgery. The patient may also be unaware that the decision to operate – or not – was not based on evidence-based clinical guidelines and that had she seen another physician another decision might have been taken.??
Pragmatic Improvements
Applying our Design Thinking methodology to this scenario, we can systematically address every friction, exploring & co-creating novel solutions to improve the care process in this step. Here is a selection of “pragmatic improvements” that we would recommend in this scenario:
Future Inspiration
Looking at?Future Inspiration, Day Surgery centers should consider the following opportunities to take a leadership position in creating patient delight:
These recommendations apply to just one step in what is typically a multipronged patient journey (e.g. general vs local anaesthesia), but it illustrates how a Delight Thinking approach can deliver a broad menu card of opportunities for systematically improving the patient’s Day Surgery experience, both in the short and mid- to long term.?If in the years ahead we keep our focus on the patient’s experience and outcomes, the better analogy for the Day Surgery will not be the factory assembly line but a pitstop in a Formula 1 car race.
This article is also published at healthskouts.com.