Delighting Customers — proactively deepening relationships & making it fun!

Summit speaker and ACS Executive Director, Tswana Sewell joins us to discuss how people don’t give to organizations who HAVE needs, but rather to organizations who MEET needs!

Before we begin, October is #BreastCancerAwareness month and you can donate to American Cancer Society here

If you can meet their need, that’s delightful! See, our quota isn’t THEIR need. Our sales goals aren’t either. How we show up, how we connect, how we smile, how we listen to them, how we resource them, how we follow-up and be a consistent partner in THEIR goals — these things are delightful!

People want to help, make it easy for them to!

Your buying process should be simple, effective and communicated well so that they CAN easily do business with you and keep you, Ms. or Mr. Delightful, around! Sprinkle moments of delight all over your process: in onboarding, first order, following up, or taking the relationship deeper! Seek to delight!

Asking “what would it take to be delighted?” elevates the conversation and really ensures we’re getting feedback to improve future interactions! Transaction-driven sales people aren’t unlocking their curiosity like relationship-driven sales people are.

Delighting customers starts with curiosity, a passion for going the extra mile and enjoying this calling of sales — caring for others and having a ton of fun doing so!

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