Delight your readers with this underrated CTA tactic

Hey Friend,

Place your main call-to-action (CTA) near the top of your newsletter to grab attention quickly—that’s standard advice because most people skim read their emails. However, CTAs at the bottom can be just as effective. I read somewhere that up to 90% of people read the PS before the rest of the email (though I feel that number is exaggerated). Still, it's worth testing.

For example, in last week's edition of this newsletter, most clicks came from the link in the ?PS section.

Consider using your email sign-off to add a CTA—something important, interesting, humorous. It can make your brand more relatable and offer an additional engagement point.

Examples:

Sneak in a CTA to grow your mailing list after your sign-off like this example from Josh Spector. Josh sends a daily newsletter, For the Interested, featuring ideas to help his subscribers to produce, promote, and profit from their creations.

This example links to the business owner’s X profile. You could link to your LinkedIn or an email address.

Including a photo and title of the editor makes the newsletter more relatable.?The CTA in the Daily Maverick’s First Thing newsletter is to grow?the community.

Signing off, stay curious,

Melaina Gross - Founder

PS: Don’t do this in your newsletters