Delight me..!!

Yes, if any brand delight us, we have their long lasting impression on our mind, also we land up doing free publicity for them.

Recently a incident make me think over why delight is so important to creating long lasting relationships with our customers.

A customer service person got a call from a new online customer, complaining about the product quality, the customer service person was very well versed with the product so she solved the customer query with-in mins also added a tip on how to use product for better results

Customer was so delighted with this, that after she had tried the tip given, she called back to say THANK YOU and became a repeat buyer.

There are more such eg where, I was myself delighted with brands and the service they gave me. Which also made me share and review about them on social media.

This is a inbound methodology which shows us that customers who are delighted will become promoters of your business, and can help you attract more
strangers to your business and will becomes a repeat buyer.

 “ Customer Experience is the new marketing. If you don’t have a passionate, committed executive leadership team … you won’t get
out of the gate

By : Steve Cannon, President & CEO of Mercedes-Benz USA.

Their are  3 pillars are for this,  #Innovation,  #communication, and #education
First you should be innovating to serve people with the products or services that they need to achieve their goals and solve their problems ASAP.Then, personal communication is critical in helping you build trust with people. After whicch you should be educating people to grow their knowledge about your company or product.

Success lies in the eyes of the customer

Remember, it’s everyone’s job to delight customers and not just one person, more you delight customer, more they become loyal to you.