Deinfluencers in Fashion: A New Trend to Challenge Consumerism and Materialism

If you are tired of seeing influencers promoting products and trends you don't need or can't afford, you may be interested in a new trend taking over social media: deinfluencing.

Deinfluencing is a movement that involves influential personalities telling their followers what not to buy and which brands to avoid.

They may provide realistic and scathing reviews or discuss products that are not worth the hype, essentially helping consumers to critically evaluate their purchases. The main goal is to persuade others to make conscious buying choices and limit over-consumption.

The trend first became popular in the beauty and lifestyle industries, but it has since spread to other industries as well, including fashion.

Deinfluencers in fashion are challenging the fast fashion industry, which is known for its negative impacts on the environment and human rights.

They are also exposing the unrealistic standards and expectations that influencers create for their audiences.

Some examples of deinfluencers in fashion are:

• Valentine, a skincare influencer with rosacea, posts videos of products that she regrets buying or that did not work for her skin type. She also talks about the importance of skincare education and research before buying anything.
• Alyssa Kromelis, a TikToker who posts "anti-hauls" of products that she won't buy or won't repurchase. She also shares tips on how to shop ethically and sustainably, and how to avoid impulse buying.
• Susanna Lau, a fashion blogger who goes by the name of Susie Bubble, criticizes the lack of diversity and inclusivity in the fashion industry. She also advocates for slow fashion and vintage clothing and encourages her followers to find their own style rather than following trends.

Deinfluencing is a trend that is gaining popularity among social media users who are looking for more authenticity and honesty from their online role models.

It is also a trend that can benefit brands committed to ethical and sustainable practices, as they can attract more loyal and conscious customers.

I hope you enjoyed this newsletter and found it informative. Thank you for reading!