DE&I – Diving into Deep and Difficult Waters
BoardRoom magazine
Educating the private club industry for over 28 years. Replace Emotion with Fact.
It’s been two years since an indelible racial slur (the n-word) was scrawled at the bottom of our club’s recently renovated and impressive 6,348-square-foot pool.
The mother of a six-year-old black child sat poolside and saw the troublesome inscription. She then wrote a poignant letter to our club’s leadership, sharing from a painful place, “the n-word is not just a word, it is an attack in any kind of usage, and especially at (our) majority white country club.”?
She wrote, not just as a mother of a Black son but also as a white person acknowledging racism is not a Black person’s problem to fix, though they carry the pain and damage this problem creates; it is a problem for white people to address. She expressed her belief that the most dangerous conversations about racism are the ones that are not had.
What was our club – Quechee Club in Hartford, VT, set in a lush valley with two championship golf courses, a robust racquet sports programs, flourishing kids’ summer camps, a newly renovated aquatics complex, pristine lakefront activities, a variety of hiking and biking trails, and a quaint ski hill with beautiful surroundings – to do?
This one racial incident in July 2020 spurred our general manager, Brian Kelley, PGA, CCM and the board of trustees to support the creation of Quechee Club 's Diversity, Equity & Inclusion (DE&I) Council. The work we have tackled for the last two years now spans other inequities and exclusions in our country and our club community’s culture.?
No one is immune to these issues, including our state. Vermont, though the second whitest state, is getting more and more diverse, with children of color as the fastest growing group (Census 2020). Vermont also has a significant hospitality sector, and our club and diverse staff serve a broad and increasingly diverse collection of members and families from across and outside of Vermont. So, our DEI efforts are a natural extension of the hospitality services sector.
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We have chosen to better understand and recognize what the problems, aspirations, and challenges are within our community. We set out to chart a new course (with no blueprint available for organizing a DE&I effort in the club industry) and, at the core, realize our DEI work is about belonging. We will create a more vibrant club community by fostering a sense of belonging among our members and staff.
Among the lessons learned and actions to consider when starting DE&I efforts:
Our club’s efforts have empowered, educated and inspired many members. Yes, there are a few outliers and there always will be, but we have effectuated awareness, change and proactive efforts in a short but arduous time.
The work is difficult but necessary and, I might add, the most meaningful and rewarding of my life.
Lynn Luczkowski is chair of the Quechee Club’s DE&I Council, a trustee of the Quechee Club, and owner of L2 Communications, a public relations and marketing agency in Quechee, Vt.