DEFY CELEBRATES 40 YEARS IN PARTNERSHIP WITH HIRSCH’S

This April, Defy and Grundig welcomed over 250 Gauteng Salesmen and Management from one our largest independent retailers, Hirsch’s Homestores to our state-of-the-art multi-brand Consumer Experience Centre in Midrand, Johannesburg. 

This thrilling event took place over two evenings and allowed us to create closer bonds with the Hirsch family and Team. This was an opportunity for Defy and Grundig Management to share their exciting upcoming plans for 2019 and allow the Hirsch’s Team a glimpse into the range of new innovative products to be launched into the market this year. Ending off the evening with an interactive training session and a team building activity like no other was the highlight of the evening!

Defy’s CEO and Regional Director Sub-Sahara, Mr. Evren Albas took the opportunity to award Allan and Margaret Hirsch with a 40 Year in Partnership Award. This honorary award was a celebration of the prosperous 40 years partnership between Hirsch’s and Defy. The two brands share a long-standing partnership and heritage that has seen many changes over the years but one thing remains the same – our commitment to serving South African’s with exceptional customer service and quality home appliances.

Defy CEO and Regional Director Sub-Sahara, Mr Evren Albas awarded the 40 Year in Partnership Award to Mr. and Mrs. Hirsch. Pictured here Defy Regional Sales Director SA, Mr. Richard Bunting. 

We’re proud to say that Defy was one of Hirsch’s first vendors since they opened in 1979! As Hirsch’s celebrates their remarkable milestone of 40 years in business, Defy would like to take this opportunity to wish them many more years of good business ahead as we continue to partner with them in helping South African’s #BelieveInBetter.

Defy's Category Sales Group Manager, Craig Naude takes the Hirsch’s team through some fun Product Management Training.