Definitive Guide to Digital Marketing

Irrespective of whether you are venturing into digital marketing for the first time, or you have experimented with bits and pieces of it before, a high impact and robust Digital Marketing Plan is crucial to your businesses’ success and can impact your bottom line. Increasing your brand’s visibility, attracting more customers, engaging with your existing customers – it all needs to be built up with a specific goal in mind.

There are a few things to keep in mind while building your digital marketing plan:

Content Strategy

A content strategy does not only mean having great content. Creating the content is obviously the first step, but expecting customers to automatically get engaged with your content is a little far fetched a thought! You need to create plan with an editorial calendar, a social media engagement plan, engagement efforts, optimizing and fine tuning and tracking the conversion matrices. You need to figure out who you are addressing with your content and what do you plan to achieve by engaging them with your content.

Search Engine Optimization

Needless to say, if a search engine like Google cannot find your content on the internet, no body else will either! The essential ingredients of an SEO plan are –

Keyword Research – Almost all search engines offer tools for keyword research

Link Building & Back-linking – Linking your content with authoritative and quality websites

Social Networking – Engaging customers on social media networks and pages like Facebook, Twitter & LinkedIn. Also engaging customers through authoritative forums and other online communities

Inbound Marketing

Research tells us that most of the users online ignore paid advertising on the web. Paid ads on Facebook, Google etc. do not connect well with customers any more simply because they are inorganic in nature. Instead, target to be in the topmost organic search results on Google. It may appear to be a difficult task to accomplish, but over a period of time, with the right plan and execution, it is achievable.

Landing Pages

Your landing pages need to drive home your message to the point and in a concise manner. Create solid, user-friendly landing pages on your website. The landing pages need to prominently display your USP and need to have a solid and quick call-to-action.

Website Structure

Often the most successful websites are the ones which are simple. Try and create a website structure that is user friendly and built keeping the end-user in mind. Refrain from using excessive media that diverts the users’ attention. It should be easy for a user to find what they are looking for on your website. Engage a good website architect who will help you optimize your website structure and ensure that your site is light as well as sufficient to engage audiences.

Social Media Plan

A social media plan is not just creating posts for social media and keep posting them. There has to be a way to engage your audience with the posts – posting quick feedback questionnaires and offering freebies for your audiences’ time is one way. Also, make sure you respond to your users’ queries on social media within a reasonable time frame (60 minutes is reasonable).

Use Analytics

Your efforts on digital marketing need to be constantly measured. This is essential to know the ROI on your efforts as well as to know what worked and what did not work the last time around. These numbers need to be leveraged in your next campaign. A bunch of tools including Google Analytics are available for tracking your digital marketing reach.

Be honest with your content, be authoritative with your reach and engagement, devise frequent channels of communication with your audience and keep tracking the responses – All these would ensure a slightly slower but definitive growth in your target audience and sure conversions!

If you want learn to be a Digital Marketeer at your own pace, join our free online course here - Digital Marketing Associate (Free)

We at RationalSelling are experts at helping you design and execute your Digital Marketing Campaigns. We know how to create the right content, use the right tools and make sure your campaign get the highest visibility. Talk to us today to know how we can help.

(Written by - Mansi Jain for RationalSelling)