Defining Your Social Media Goals

What you want to achieve is directly related to what you set out to accomplish. 

Social media goals have helped businesses to think about, and outline specific objectives for their social media channels. With clear goals in;

Brand Awareness- this mainly talks about both Reach and Impressions. 

Reach which is the number of unique people who see your content and

Impressions which is the total number of times your content was displayed. The most important thing, when it comes to reaching an audience to achieve brand awareness, is proper targeting.

Community Engagement- Engagement is measured by the number of likes, comments, shares, or retweets for each post. In order to increase engagement you need to make it shareable. The first step in writing content that will drive engagement is to write content with value that people want to read, watch, or listen to.

Revenue- Selecting the right social media marketing goals for your business will improve your ROI and increase business success. An effective way to generate revenue is by using social media to engage with people in a one-on-one platform. Using social media to leverage commission sales that others make on your behalf. A good scenario of this is- affiliation and influence that can utilise their social media channels to sell your products in exchange for a commission.

There’s more ways to define your Social Media goals and it differs on the distinction. If it’s B2B or B2C. Have you defined a strategy for each of your social media goals?

Was this helpful? ?? Follow us @thepinkroom.com.au for more Digital Marketing tips! ??

#tuesdaytoolsandtricks #aestheticbusiness #aestheticsocialmedia #digitalmarketing #conversion #brand #businessconsultant