DEFINING OUR BRAND DNA

DEFINING OUR BRAND DNA

We are building our company on rock solid core ideologies and a trustworthy brand. These things don’t just happen on their own. 

They all start with the founder

Company culture is inextricably linked to branding. We want to attract the best employees and inspire growth and success, and we are invested in building a great brand.

Why?

A solid brand becomes iconic. When we think of Apple, we imagine the logo and we think about Steve Jobs (even though he’s gone). This sort of branding is deliberate and important. And this is what we want for Ergo Space too.

A company is a living, breathing organism. It grows, changes, and responds to outside influences. That’s why we think of culture, passion, efficiency and core values as part of a Brand’s DNA. This is the stuff our company is made of!

Our Brand’s DNA is two-fold. It’s our internal culture and customer perception:

1.    Our internal culture

We are building a brand that prioritizes passion, personal development, and work-life balance. We have a happier, more dedicated team.

We are invested their well being and celebrate their milestones, progress and special occasions together. Here is a little peek into our office.

We strongly believe that our employees are our greatest strength. Happy employees translate into happy customers. Which brings us onto the next big thing of our brand DNA: our customers

2.    Customer perception

 For us, our customers are not another nameless, faceless corporation without personality. That’s why we are building our brand DNA that makes us recognizable, strong, and inspiring.

More on this next week. Stay tuned.


要查看或添加评论,请登录

Prashant Garg的更多文章

  • Marketing & its P's

    Marketing & its P's

    “Content is king but engagement is queen, and the lady rules the house,” as Mari Smith aptly put it. Marketing’s…

  • ERGONOMICS & THE DYNAMIC CLASSROOMS

    ERGONOMICS & THE DYNAMIC CLASSROOMS

    The optimal study requires effective workflow, with little chance of harm and cumulative trauma. Anyone may read and…

  • ERGONOMICS & WORKPLACE EFFICIENCY

    ERGONOMICS & WORKPLACE EFFICIENCY

    The pandemic is nothing short of a revolutionary era in the world’s recent history, with Covid-19 bringing a series of…

    1 条评论
  • Work from Home : Challenges and Solutions

    Work from Home : Challenges and Solutions

    The Human kind has witnessed many economic, environmental, political outbreaks whether the nature is organic or…

    40 条评论
  • My Insights for Upcoming Market changes in 2020

    My Insights for Upcoming Market changes in 2020

    We are entering into recession period globally and the exception is likely to be India and China with ~2% GDP growth in…

    1 条评论
  • How to find Eco-friendly and sustainable furniture in the modern age?

    How to find Eco-friendly and sustainable furniture in the modern age?

    The growing concerns surrounding climate change has given rise to the pressing need of looking for alternatives that…

  • How Standing Desks are the New Productivity and Fitness Mantra?

    How Standing Desks are the New Productivity and Fitness Mantra?

    The standing desks have been at the helm of affairs in the office furniture trends in the market for quite a while now.…

  • Office Furniture Trends for 2020

    Office Furniture Trends for 2020

    Are you all set to enter the new decade with a bang? Well, there’s a lot that has changed in this decade and the…

    2 条评论
  • Key Elements for Functional and Modern Reception Area

    Key Elements for Functional and Modern Reception Area

    Receptions are the first point of contact between your business and your potential client and hence it makes sense to…

  • Why modular workstations make sense of your growing business?

    Why modular workstations make sense of your growing business?

    Workstations don’t play second fiddle to any other aspect of your business when it comes to optics and office manor…

社区洞察

其他会员也浏览了