DEFINING OUR BRAND DNA
Prashant Garg
Founder at ERGO SPACE | BNI Member| Commercial Furniture Expert I Serial Entrepreneur
We are building our company on rock solid core ideologies and a trustworthy brand. These things don’t just happen on their own.
They all start with the founder
Company culture is inextricably linked to branding. We want to attract the best employees and inspire growth and success, and we are invested in building a great brand.
Why?
A solid brand becomes iconic. When we think of Apple, we imagine the logo and we think about Steve Jobs (even though he’s gone). This sort of branding is deliberate and important. And this is what we want for Ergo Space too.
A company is a living, breathing organism. It grows, changes, and responds to outside influences. That’s why we think of culture, passion, efficiency and core values as part of a Brand’s DNA. This is the stuff our company is made of!
Our Brand’s DNA is two-fold. It’s our internal culture and customer perception:
1. Our internal culture
We are building a brand that prioritizes passion, personal development, and work-life balance. We have a happier, more dedicated team.
We are invested their well being and celebrate their milestones, progress and special occasions together. Here is a little peek into our office.
We strongly believe that our employees are our greatest strength. Happy employees translate into happy customers. Which brings us onto the next big thing of our brand DNA: our customers
2. Customer perception
For us, our customers are not another nameless, faceless corporation without personality. That’s why we are building our brand DNA that makes us recognizable, strong, and inspiring.
More on this next week. Stay tuned.
Great going Prashant!