#Defining #Internet #Marketing

Also called online marketing, it is the process of promoting a brand, products or services over the Internet. Its broad scope includes email marketing, electronic customer relationship management and any promotional activities that are done via wireless media

It also combines the technical and creative aspects of the World Wide Web such as advertising, designing, development and sales. Moreover, Internet Marketing also deals with creating and placing ads throughout the various stages of customer engagement cycle.

Online marketing is divided into different types:

·        Email Marketing

·        Inbound Marketing

·        Search Engine Marketing

·        Search Engine Optimization

·        Social Media Marketing