Defining the Future of Sponsorship Analytics and Sports Marketing

There has never been a more exciting time in sports. But if you don’t have true omnichannel data and beautiful software, you might be missing out.?

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Today, Relo is embarking on a new era in sports sponsorship and analytics. Gone are the days of simply waiting for reports based on stale information; we’re a culture that is driven by real-time sports moments, consumed while watching live broadcasts and streams, all while simultaneously engaging on social media platforms, or interacting live in a stadium! This has created a challenge for all parts of the sports ecosystem. The opportunity is here to scale partnerships, increase fan engagement, and return value to brands.?

SEE THE NEW RELO METRICS

Our mission has never been more clear:? Relo Metrics is and will continue to be the most innovative provider of comprehensive, omnichannel sponsorship analytics software. We are creating a currency-grade data set that enables all stakeholders to gain tangible financial results.

We offer the only end-to-end solution in sports and entertainment sponsorship to give our customers a data-driven advantage.?

How are we doing this?

Over the past 20 months, we have accelerated our R&D efforts, expanded our technology and service offering, and strategically aligned with industry-leading partners across the globe. We have truly set new standards in the granularity of measurement that turn sponsorship data into actionable insights that drive business outcomes. In the not-too-distant future, many of these processes will be automated by generative AI.

Our proprietary computer vision (CV) technologies provide unparalleled insights, distinguishing our platform with census-level, currency-grade data that guarantees our clients the most precise and comprehensive analysis. We go beyond traditional valuation metrics, integrating an ecosystem of partners that enhance the connection between sponsorship activities and tangible business results—such as brand sentiment, search lift, sales lifts, and foot traffic impact. In the U.S., we have integrated the largest TV viewership data set from VideoAmp, which gives Relo access to 40M homes and 80M devices. And we have integrated TV panel data across 40 countries around the world.

Relo offers unmatched performance analytics for brands, agencies, rights holders, and media companies focused on maximizing the impact and ROI of their sports investments. These insights deliver detailed, full-funnel measurement and enable the understanding of true value and outcomes through deterministic conversion and attribution metrics.

We are committed to empowering our clients to not just meet but exceed their strategic business goals. By providing timely data and precise insights throughout the season, we facilitate better collaboration between partners.

We also believe in not only meeting the market's needs but in driving the market forward. Our dedication to innovation, accuracy, and actionable insights sets us apart and underlines our commitment to your success.

Together, let’s continue to redefine what’s possible in sponsorship analytics and create unparalleled value for all our stakeholders.

It’s time for all of us to elevate our game and see sponsorship differently.?

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Jay Prasad

CEO, Relo Metrics

relometrics.com