DefineX Next Insights - May 2023
DefineX - Consulting, Technology & Labs
Designing and building enablers of digital acceleration for the world.
Build Long-Lasting Relationships with Your Credit Card Customers by Leveraging Extrinsic Benefits
Turkish banks are playing in the Premier League of the credit card industry, both in terms of technology infrastructure and the innovative products and services they offer to their customers.?Therefore, developing an offer strategy to optimize financial benefits is critical to gain a competitive edge.
??Set Simple Targets for Your Customers
Given the decreasing customer attention span, campaigns that are clear, concise. and easy to understand have a higher return on marketing investment.
? Focus on Activating Your Customers in Main Merchant Categories
To become the preferred credit card of your customers, it is crucial to encourage them to use your card for shopping in the main merchant categories.
??Outline a Customer-Based Deepening Strategy
To increase customer spending, it is important to classify them by average basket size and transaction frequency, and then create subgroups and specific campaigns for each.
??Harness The Power of Analytics
Ranking campaigns that match your customers’ preferences by harnessing the power of analytics will result in higher conversion rates.
As the DefineX Digital Revenue Services team, we can come and deeply analyze your case, identify improvement areas, and convert them into real, sizeable business outcomes with our seasoned team of experts.