DefineX Next Insights - July 2023
DefineX - Consulting, Technology & Labs
Designing and building enablers of digital acceleration for the world.
Unleashing the power of content: Transforming banking with a content house
At DefineX, we firmly believe in the adage "Content is king," and it forms the core of our philosophy as we advocate for everyone to 'Connect to Content'. In today's rapidly evolving digital landscape, the banking sector relies heavily on effective content management, also referred to as the "Content House" at DefineX. Successfully navigating the fast-paced digital era necessitates efficient content handling for banks to stay competitive and meet customer expectations. By prioritizing robust content management, banks can cultivate strong customer relationships, ultimately ensuring long-term success and profitability.
? What is not going exactly well?
Although content generation is the primary concern that needs improvement, there are four main areas that demand attention:
? How we overcome these challenges with our Content House?strategy?
Our Content House strategy tackles challenges through three core pillars.?The first pillar?concentrates on managing the entire content lifecycle.?The second pillar?centers around the operational model and governance of content creation, defining roles, responsibilities.?Lastly, the third pillar?involves optimizing CMS technology by selecting appropriate tools and platforms for content generation and distribution.
As the DefineX Digital Revenue Services team, we can come and deeply analyze your case, identify improvement areas, and convert them into real, sizeable business outcomes with our seasoned team of experts.