Defensive pass interference or not?

The more I study this photo of Seahawks wide receiver Tyler Lockett (16) being defended by Arizona Cardinals strong safety Budda Baker (32) and defensive back Chris Jones I wonder why a defensive pass interference wasn't called. Even after Pete Carroll threw the red flag for a coaches challenge. After viewing it on the replay, Referee Bradley Rogers, went with the call on the field of no interference. C'MON MAN ! Look at the arms of Chris Jones, not only does he have his hand in front of Lockett's facemark, but he's also holding the Seahawks wide receivers arms as well.