DeepSeek unveils open-source reasoning model DeepSeek-R1; beats OpenAI’s o1
CDA Academy
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Welcome to another edition of CDA Academy's "Reweek", your trusted roundup of the latest in digital marketing.
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DeepSeek unveils open-source reasoning model DeepSeek-R1; beats OpenAI’s o1
DeepSeek has claimed that DeepSeek-R1 was 90-95% cheaper to build than its counterpart from OpenAI. This means while OpenAI’s o1 costs $15 per million input tokens and $60 per million output tokens, DeepSeek Reasoner cost $0.55 per million input tokens and $2.19 per million output tokens.
Instagram Adds New Views Insights To Guide Creative Performancenbsp;
Instagram is now adding some new views-related metrics to help Reels creators hone in on the right elements.IG is adding a new “View Rate” metric, which will show you what percentage of your viewers watched beyond the first three seconds of your clip.
Google Adds New Options for Demand Gen Campaigns
Google’s announced a series of updates for its Demand Gen campaigns, with a focus on boosting retail promotions with new display options for Google ads.Google’s rolling out product feeds for Demand Gen ads, which will enable ad viewers to scroll through full product details directly from your ads.
Instagram Adds In-Stream Translations for DMs
Instagram has added a new translation option, with users now able to translate their DMs in-stream.You can now translate IG DMs within the app, with a new option enabling you to easily translate any message into your native language.
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LinkedIn Expands Top-of-Feed News Banner Test
LinkedIn is expanding its test of a news banner in the mobile app, which highlights top stories that you may want to engage with above the main feed.The news banner provides a rotating headline summary of trending news stories of the day.
Meta Updates Audience Targeting Options for Advantage+ Catalog Ads
Meta’s broader push towards its automated ad targeting elements, it’s removing the “Audience Types” option for Advantage+ catalog ads with the sales objective.But advertisers will still be able to retarget ads, and/or find prospective customers using catalog custom audiences.
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